Rx drug brands reached 75% Physicians even during COVID-19 by using digital tools. Marketers were able to get close to 2/3rd of the reach they were getting in the pre-COVID
1. Non-transparency a major bottleneck in digital adoption in Pharmaceutical. 2. 90% Pharma marketers say non-transparency is a key set-back in digital espousal in Rx drug marketing: Doceree survey. 3.
