Indian scientist innovates world’s first Turmeric Juice. Founder of Bengaluru based startup, Dr Vijay Kanuru has developed a unique turmeric juice through patented formula by utilizing a nano-biotechnology based approach
Most of Indians have grown up with their grannies applying turmeric on the wounds and giving it within milk for regular cold. Inspired by his grandmother’s use of turmeric water for pious cleaning practice before pooja, Cambridge educated nano scientist, Dr Vijay Kanuru has developed world’s first innovative turmeric juice for daily internal cleansing of the body wide inflammation like the way we brush our teeth and bath our skin.
After 5 years of research, Dr Kanuru developed turmeric extract curcumin in the form of HARAS Turmeric Juice for daily pollution detox needs. This product performs internal cleansing of body as first in the morning. Unlike the typical herbal juices, which provides limited benefit, slow onset of action coupled with unpleasant taste, HARAS Turmeric juice is an effective water soluble, palatable and cost effective suitable to all age groups.
Founded in 2012, the Haras Beverages Pvt Ltd was incorporated in 2018. The company has launched the product during early 2019. The juice is already available in the market through select distributors and has received tremendous response from the customers so far.
Daily dose of Turmeric: What you eat is not what you get!
Talking about the idea behind the research B, Dr Vijay Kanuru, Founder, Haras beverages says, “Turmeric juice contains super food curcumin that tames the inflammation induced by pollution and plays a pivotal role in promoting urban wellness. However the medicinal benefits are not readily available when consumed directly due to poor cellular absorption rejected by the body quickly. Research indicates that one has to eat a kilogram of turmeric powder everyday to get enough curcumin to take care from pollution. One gets ultimate benefits of Turmeric only when it is taken in water soluble medium in other words juice form.”
According to the World Economic Forum, breathing air in the cities and towns is equivalent of smoking 20-30 cigarettes a day, which makes school going children, working class and senior citizens more vulnerable. 9 out of 10 world’s most polluted cities are in India and in the winters almost all the cities and towns have alarming levels of air pollution, which leaves 90% of the population in cities like Delhi sick.
The invisible pm 2.5 ultrafine black particulate matter present in the air pollution enters the lungs and gradually infiltrates into blood causes inflammatory response which has the adverse impact on heart arteries, liver, other vital organs by clogging them and impacting body metabolism. This pollution is the root cause of stress, diabetes, obesity, cardiac blocks, lung- liver damage, premature aging, sexual dysfunction and cancers.
Turmeric juice gives more than what you can guess!
As per Dr Kanuru, the HARAS Turmeric juice is an essential morning juice for internal hygiene (akin to the tooth paste for teeth) against pollution and for urban wellbeing to protect from various lifestyle conditions by keeping us active, energetic and productive. “Now one can derive a kilogram of turmeric powder benefits with a table spoon of turmeric juice in the morning. The way we brush our teeth and bath our skin, consuming a table spoon of Turmeric juice is essential and helps in clear the body wide inflammation caused by pollution to keep us healthy and active,” points out Dr Kanuru.
The company plans to create awareness campaigns around the benefits of HARAS Turmeric juice for health measures to protect from pollution. The immense features of this first of a kind juice for internal hygiene including strengthening of immune system is what it feels will make the product popular among Indians.
About Haras Beverages:
HARAS Beverages is a Bengaluru based start-up brought the world’s first Turmeric Juice for the daily pollution detox needs suitable for all the age groups at an affordable cost. Founded in 2012 by Cambridge educated Dr Vijay Kanuru, the Haras Beverages Pvt Ltd was incorporated in 2018. The company has launched the product during early 2019. Unlike the typical herbal juices, which provides limited benefit, slow onset of action coupled with unpleasant taste, HARAS Turmeric juice is an effective water soluble, palatable and cost effective suitable to all age groups and has already benefited numerous customers from Delhi, Hyderabad, Bengaluru, Pune and Mumbai. The company plans to roll out the last mile availability of this essential HARAS Turmeric Juice in all towns and cities in India given the fact air-pollution impacts everyone.
For more information,
HARAS Beverages Pvt Ltd,
#1, Jai Ganesh Building,
3rd Floor, 37TH ‘B’ Cross,
5th Block, Jayanagar,
Bengaluru- 560041
Phone: +91 9632916743
Email: contact@haras.in
mk555@haras.in
www.haras.in
