‘Tweak & Eat’: Wellness App for specific health goals. PurpleTeal inc., a leading US based mobile healthcare (mHealth) service provider, has launched ‘Tweak & Eat’, a fast-growing AI-powered wellness App in Kuwait in partnership with VIVA, Kuwait’s fastest-growing and most developed telecom operator. Tweak & Eat aims to empower health-conscious users with ‘Just-in-time’ meal advice (i.e. ‘Tweaks’) from nutritionists who analyze the nutritive content of meals and make suggestions to make them healthier. The App caters to the daily meal-time needs of more than 500,000 users across India, Singapore, Malaysia, Indonesia, Philippines and USA.
‘Tweak & Eat’ ranks as the 4th trending App on Google Play Store in the health & wellness category and is one among the top performing health & wellness channels according to Youtube with the engagement increasing 300% month-on-month, over the last three months.
‘Tweak & Eat’ helps subscribers make informed food choices for the meal they are just about to eat based on their individual body parameters and their specific health goals. All the subscriber has to do is to take and send a picture of their food plate using the App. Tweak & Eat nutritionists then view the plate and make appropriate portion control, food swapping or eating sequence recommendations in less than a minute. They may also make suggestions for future meals, taking advantage of meal-time ‘teachable moments’ to educate subscribers about healthy eating. Tweak & Eat also supports integration with devices like fitbit, iWatch etc. and enables personalized reminders to be set for breakfast, lunch, dinner and other meal-times.
‘Tweak & Eat’ is training and using Tweakyfai ® (its proprietary AI platform) to help nutritionists do a better job of giving real-time advice and information to users. Tweakyfai also automates some activities such as generating nutrition labels and escalating exceptions. A number of other features are available to the subscriber to learn more about smart eating and engage with fellow subscribers on good health practices such as: My Nutrition, Nutrition Labels, Tweak Wall, AI based Diet Plans (AiDP) and TweTox.
The Tweak & Eat app and service includes unlimited, meal-by-meal ‘tweaks’ by an assigned nutritionist (or team). The assigned nutritionist/team monitors assigned subscribers’ eating patterns and nutritional trends on a daily basis, and pro-actively reaches out to them with suggestions and dietary changes designed to help them achieve their specific health goals. Diet Plans (AiDP – Artificial Intelligence based Diet Plans), Detox Plans and Nutritional Labels for every tweaked meal are also included.
The first two weeks of the app and service are free of charge. After that, VIVA customers can use the app and service for just 2 KWD/month.VIVA customers can download the Tweak & Eat App on Google Play Store (Android) or Apple App Store (iOS).
Talking about Tweak & Eat’s expansion in the Middle East, Mr. Narayanan Ram, CEO of PurpleTeal Inc, says, “The year 2019 will serve as a milestone year for our expansion plans in the ME region. After successfully establishing our presence in the Asian and the US markets, we are happy to make a beginning in the Middle East market with Kuwait. And this strategic partnership with VIVA gives us the much needed momentum in that direction. We are quite confident, our users in Kuwait will greatly benefit from our revolutionary wellness App.”
“It’s extremely gratifying to see how consumers across the globe are taking charge of their health. ‘Tweak & Eat’ is the only service that provides personalized, real-time diet advice, at the ‘point of consumption’. Such real time assistance of meals is greatly helping users manage diabetes and address any form of food related illness” – he further adds.
Mr. Abdulrazaq Bader Al-Essa, Corporate Communications Director at VIVA says: “We are already seeing the benefits of the mobile phone to build health-awareness and to prevent onset of lifestyle diseases. Tweak & Eat takes this to a totally new level by intervening at the time when you are actually eating! We are happy to partner with PurpleTeal and we look forward to growing an informed and healthy society together with PurpleTeal”.
About Tweak & Eat:
‘Tweak & Eat’ app is a disruptive and innovative direct-to-consumer app and service that connects subscribers to certified nutritionists who provide real-time, ‘just-before-you-eat’ personalized advice to help subscribers achieve their health goals. Co-founded by Narayanan Ram and Anand Subra ‘Tweak & Eat’ App has a presence in USA, India, Singapore, Malaysia, Indonesia and the Philippines. It is owned by Purple Teal Inc., a global provider of mobile Health (mHealth) Apps and services based in Fremont, California, USA. The company also operates a personalized Health Tips messaging platform and another mobile App called ‘MyHealthAssistant’ and serves over 1.6 million subscribers in 15 countries in 12 different languages. Today the company is recognized among top 25 ‘Most promising Internet companies in India’.
