Stay In, Stay Home ’, says Duroflex.Titled #StayIn Duroflex is asking people to rejoice the wonderful life moments that happen around the bed in our homes during this social distancing time.
In these times of social distancing where homes have become our hub for work, family time, leisure and much more our beds are have become a canvas for many a life moments, now more than ever. The film narrates this intimate relationship we have with our beds and how that has become even more important in the current scenario. Stitched together in a beautiful montage of shots, the film weaves stories, fond memories and interactions of the various times our bed has had our back-personally, professionally, individually or as a family. These moments are more relatable today as people are spending more time at home practicing social distancing. The messaging, which will run across digital and social media, intends to bring much needed optimism about staying in, especially at a time when people might feel restricted inside. It brings out the happy side of being home, urging people to cherish the joys of being at home and the various life moments that happen around one’s bed.
With this social message, Duroflex also aims to spark conversations with the audience, create positive communication and encourage people to look at staying in as a joyful experience. For the same, the brand is asking people to share their joyful moments of staying in. The brands also wants to encourage people to get their 7-8 hours of sleep to help build immunity, the need of the hour. They have further activated the #StayIn#StayHome message through renowned influencers who go live from the brand’s handle indulging in various activities from the comfort of their home.
Check out Duroflex #StayIn video in the link below:
https://www.youtube.com/watch?v=Si4dNBbzang&feature=youtu.be