Health Vision

 Startup, Fittr is giving out Harley Davidson to motivate people for getting fit

New Delhi: Its common knowledge to see people staunchly taking resolutions every New Year yet failing to live up to them. However, they tend to be more serious in their mission when it comes to improving their own health through various fitness activities. To help this cohort achieve their not-so-difficult yet crucial health goal, Fittr by SQUATS, the leading Pune-based online fitness consultation platform is back again with its latest edition of Transformation Challenge (TC), Series 9.

Is Harley Davidson a motivation enough to keep you charged throughout the transformation journey? Or would a brand new Apple Kit help you transform in 2020? Ask this to yourself and we are sure your inner self will loudly reply to it.

In TC 9, SQUATS through its in-house leading fitness app, FITTR, is giving challengers the choice of winning either a Harley Davidson Street 750 or an Apple kit of the equivalent value. The runners up will be given premium gym clothing and accessories, Fitcoins, and other such gears.

Starting on January 2nd, 2020, TC is a 12-week transformation challenge, where challengers are required to upload their videos every week. They will be allotted 12 weeks after which the one who shows the best transformation will emerge as the winner of this challenge. Candidates won’t be evaluated or compared with others, but with their past selves. Factors such as gains in muscle mass, fat loss, and consistency from past transformation challenges will be taken into account.

The best part about this challenge is its easily-accessible eligibility criteria. Meaning, SQUATS is allowing anyone and everyone to be a part of this exciting fitness challenge. Candidates don’t even need to enroll themselves with a coach to participate in the challenge. It’s totally free of cost. 2019 saw winner awarded with a Honda City coupled with an all-expenses-paid international holiday. The prize for 2020 – as mentioned above – is certainly much bigger and better.

The leading fitness brand was backed by famous Bollywood actor Suniel Shetty in 2019, who invested an undisclosed amount in SQUATS. Recently, it also gained recognition and was selected for Y Combinator, which is a US-based startup accelerator program, known for aiding companies such as Cleartax, Dropbox, and Airbnb among others.

About SQUATS & Fittr

Fittr has recorded over 100,000 fitness transformations and continues to do so for its highly-engaged community of 5,20,000 members who support each other’s goals and inspire those around them. The FITTR app has received more than 4,00,000 downloads since September 2018, thus furthering its vision of impacting lives by providing people with the professional knowledge they need to achieve their fitness and health goals. The platform, with its focus on preventive health, implements a distinctive approach in helping its members adopt a healthy lifestyle. Fittr provides them with everything from the right knowledge to community support, mentorship and guidance by its team of 190+ consultants at each and every step.

Headquartered in Pune, SQUATS was launched in January 2016 as a community on Facebook to address the challenges in the fitness industry where misinformation, distrust, unsatisfactory results, quick-fix solutions and fad diets are ruining the industry’s reputation. SQUATS has been profitable since its inception. Suniel Shetty, one of India’s top fitness icons, has recently become a part of the company. The company, with its focus on preventive health, implements a distinctive approach in helping its members adopt a healthy lifestyle.

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