Quirky sock-brand Soxytoes raises an angel round from leading angel investors.The funding will be used to ramp up operations and establish brand presence outside India, among other things.
New Delhi, March 14, 2020: Soxytoes, one of India’s leading sock brands, recently raised an angel round from a Gurgaon-based angel network. The funding will be used for digital marketing, increasing their kiosk network, expanding into international markets and launching new product lines such as personalized and kids socks.
Soxytoes is an omnichannel brand that was launched in 2018. The brands’ current product range includes noticeable socks, performance enhancing athletic socks, health socks for diabetics, no shows and socks especially engineered for travel. Their unique range of socks, which are pure cotton-based, include socks infused with the goodness of natural essential oils, with the help of micro-encapsulation technology. Besides fragrances like lime, green apple, and fragrant sandalwood they offer infusions of cooling & energizing mint oils and aloe vera to help soften and moisturize the feet.
Speaking about this, Vidushi Kanoria,Co-Founder Soxytoes, says, “While innovation has in some way or the other tweaked our clothes and accessories, socks have remained neglected. Soxytoes addressed this space and our ‘noticeable’ socks are transformational, and an orbit-shifting innovation. We have a cutting-edge product line which is customized according to each use case. We have been able to disrupt a previously sober and boring category and the funding will help us expand our brand presence. We also aim to launch a new product line, among other things.”
Soxytoes has a disruptive product line and addresses an area which is largely neglected. From youngsters to people with ailments such as diabetes, a very simple thing like a pair of socks can have a lasting impact. Since inception, Soxytoes has sold over 100,000 pairs across various online and offline channels including through their website soxytoes.com. With 20 years of experience in the sock industry, sock-preneurs Vidushi Kanoria and Aayush Goenka are confident of building Soxytoes into a 5 billion INR brand within the next 5 years.
