Setu – Modern health supplements that serve the perfect antidote to new-age problems. Launched in September 2017 by Nihaal Mariwala, Setu serves as a homegrown brand that focuses on health supplements for urban Indians. With a keen understanding of the ailments inevitably born out of a fast-paced lifestyle, including indiscriminate exposure to digital screens, stress, poor diets and the resultant ailments, it provides clinically backed new-age solutions that supercharge you for the hyperlife of today.
The brand’s philosophy is based on its insight into the frenetic lives of modern Indians, and the ‘stretch’ that they perform, as the traditional 9-to-5 routines overflows into a 9-to-9 drill, consecutively eating into the work-life balance. The health-conscious consumer of today makes healthy choices, but the same consumer often remains clueless if the choices are actually doing them any good. This is where “Setu” comes in as the go-to nutritional coach, merging potency and care with everyday nutrition.
All supplements come with clinically proven benefits and are easily absorbable by the body. “Setu” aims to empower people to live the life they want to live by tackling the ailments induced by modern lifestyle, and providing repair through essential nutrients delivered via highly researched natural solutions and award-winning trademarked formulations, like Lutemax 2020, CurcuWIN and CapsiMax.
The brand has undergone a millennial-friendly revamp with a tailored focus on their specific needs, such as Eyemax, for stronger vision in the digital age, Liver Lift, a daily natural liver detox, Yourgut for stronger immunity and their newest offering, Tumerich that focuses on healthy active ageing and joint health. The brand’s keen eye for innovation finds expression in their unique offerings, Vita C Fizz and Gluta Fizz which come in a tasty and fizzy effervescent format.
Born out of the Mariwala family legacy of over 200 years in natural, plant-based extracts, founder Nihaal Mariwala has adapted his know-how of natural ingredients into efficacious dietary supplements for contemporary life. Setu’s products are simple, hence effective, and are easily absorbed by the body. The new-age brand is looking to break through the idea of ‘pills’ used only as medication with nature-inspired solutions. The digital-first brand is currently available on the brand’s native website (www.setu.in), and across all leading e-commerce websites – Amazon, Nykaa, Healthkart and Netmeds, in addition to steadily boosting its retail presence across metros with wellness chains and OTC stores.
For details contact
T8A, Phoenix House,
Senapati Bapat Marg, Lower Parel,
Mumbai, Maharashtra 400 013
Phone : +91 8767085944
Email: contact@setu.in
