Health Vision

RB collaborates with ADRA India to implement hygiene education program in UP  

New Delhi: Dettol Banega Swachh India, a flagship program by RB and ADRA India has inaugurated their first toilet and handwash unit in “Saraswati Shishu Mandir” school, Lucknow under its hygiene education program for primary schools. The program witnessed the presence of honorable Minister of State, Independent Charge (Basic Education) Smt. Anupama Jaiswal who inspired the kids to drive behaviour change and become the change agent for the society.

Children’s ability to learn is affected by inadequate water, sanitation and hygiene conditions in several ways. Through this partnership, the project aims to implement a hygiene education program in 3,070 primary schools of Uttar Pradesh to contribute in building behavior change among students. The proposed locations are districts of Lucknow, Gorakhpur, Noida, Etawah, Kannauj, Varanasi and Bhagalpur of Bihar State.

Ravi Bhatnagar, Director External Affairs & Partnerships, RB Health AMESA, said“Health is a catalyst that brings social change and is considered one of the most critical areas of empowerment for children. Schools provide an excellent opportunity for children and their parents to broaden their horizon and learn healthy ways to adopt hygienic practices. We are proud of our collaboration with ADRA India that will help drive a meaningful health and sanitation dialogue through our hygiene education program in thousands of primary schools across Uttar Pradesh.”

 Three primary objectives of the project are:

  • Fostering an enabling environment in schools by empowering teachers as agents of change for imparting WASH knowledge to students
  • Households and schools transformed by students’ improved hygiene and sanitation knowledge, attitudes, behaviors and practices
  • Communities’ commitment to improved WASH behaviours and practices with their local schools through high visibility on social media

The project will facilitate the school with training, wash and education material, wall paintings etc. The presence of toilet in schools will help in fostering good hygiene practices among students while making them aware about the use of sanitation facilities.

About RB:

RB* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives. RB has world leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon, Woolite. *RB is the trading name of Reckitt Benckiser group of companies

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