Pee Safe marks foray into offline retail with its first physical store in Ahmedabad. The brand aims to open out to Tier 3 and 4 cities with over 15 stores in the next 12 months.
New Delhi, February 16, 2021: Pee Safe, India’s leading hygiene and wellness brand, has marked its offline foray with a physical store in Ahmedabad today. The store, located in the Ahmedabad One Mallwas inaugurated by actor, model, and influencer Esha Kansara in the presence of the Pee Safe team. The company aims to open around 15 more stores in the next 12 months mostly in Tier 3 and 4 cities.
Pee Safe has always taken an unconventional approach when it comes to personal wellness, menstrual hygiene and introducing and creating awareness around sustainable products. The brand has been a forerunner in this respect. Pee Safe’s offline foray comes in light of the increased demand for hygiene and sanitation products amidst heightened awareness due to the pandemic.
Speaking about this, Vikas Bagaria, Founder, Pee Safe and Raho Safe, said, “It is a great feeling to be launching the first physical store for Pee Safe and Raho Safe products. We have been working towards access to better hygiene and sanitation for Indians ever since our first product was launched. Since then, there has been no looking back. In fact, the demand only increased during the pandemic and despite initial challenges such as that of manpower, we ensured we kept the cycle going. Even now with the launch of these physical stores, we want to be able to reach out to consumers in the Tier 3 and 4 cities as well. You can expect to see more of our stores soon in cities other than Ahmedabad going forward.”
Adding further, Model, Actor, and Influencer,Esha Kansara, said, “I am happy to inaugurate Pee Safe’s flagship offline store in Ahmedabad. Pee Safe has been doing phenomenal work for many years in the area of hygiene and sanitation products. For me, these are the cornerstones to a better life for every individual and the better growth of a country as well. Their products like the toilet seat sanitizer spray, biodegradable sanitary pads, menstrual cups, etc., are something that every consumer should consider using as more sustainable options. I congratulate the brand and its team for this growth and wish them all the best in their future endeavours.”
Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. In March 2020, Pee Safe launched its sister concern Raho Safe to provide affordable hygiene and wellness products to consumers. The brand brings in affordable products such as sanitary pads, disinfectants, and hand sanitizers. Raho Safe recently brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador. Bhutanese actor and influencer Tandin Bidha is Raho Safe’s brand ambassador in Bhutan.
Pee Safe’s products are currently available in modern trade, general stores, airports, organized stores across 40+ cities, online at leading e-commerce platforms. Since inception, the brand has diversified into products including eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Breast Pads, Natural Intimate Washes, Wipes and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks. Pee Safe has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.
