Pee Safe launches new range of personal and intimate hygiene products amidst increased demand. The products include reusable sanitary pads, undergarment sanitizer spray, oxo-biodegradable disposable bags and an intimate hygiene powder, all of which are gentle on health and the environment.
The COVID-19 pandemic has catapulted the importance of personal hygiene more than ever before. Just before the onset of the pandemic, Pee Safe had launched their Raho Safe range of products, which included alcohol-based hand-sanitizers and surface protectant. They have now also launched a face guard as a part of this range.
As per estimates, the overall intimate hygiene market is expected to grow past the $5 billion mark by 2025. The exponential growth of this sector has also extended to the Tier 2, 3 and 4 cities and rural markets. While COVID-19 has been a major catalyst, there is also a greater understanding of the present and future risks among people, leading to a permanent change in the societal outlook on hygiene.
The Pee Safe Intimate Powder on the other hand helps in maintaining intimate and personal hygiene. In addition to keeping the genitalia clean and fresh, it prevents infections, unpleasant odor, discomfort, and other health hazards. It is dermatologically tested and provides the best intimate hygiene experience.
Pee Safe’s Reusable Sanitary Pads are hassle-free, durable and nature friendly as they help in reduction of disposable menstrual waste that adds to the landfills. They can last up to one whole year if they are used correctly and proper care is taken. All you have to do is soak them in cold water and wash them like any other cloth. Then dry them out in sunlight. These pads are crafted with breathable fabric, which ensures a comfortable period. They are soft enough to prevent any kind of itching or rashes, which usually happens due to the use of plastic based pads.
As India’s leading personal hygiene brand, Pee Safe has constantly innovated to launch new solutions that are both sustainable and in demand. Their flagship product – the Pee Safe toilet seat sanitizer spray continues to be a bestseller. It is a dermatologically tested product that promises to kill 99.9% of harmful microorganisms present on unhygienic toilet seats within 10 seconds. Some of their other leading products include eco-friendly sanitary pads, period cramp roll-on, organic tampons, menstrual cups, panty liners, breast pads, intimate hygiene washes for both men and women, N95 and N99 anti-pollution masks etc.
Pee Safe products are currently available in modern trade, general stores, airports, and organized stores across 40+ cities and online at www.peesafe.com and across leading ecommerce platforms such as Amazon, Nykaa, and Flipkart.