Pee Safe launches #bleedyourway campaign marking menstrual hygiene day to raise awareness on sustainable period products and choices.
New Delhi, May 26, 2020: Pee Safe, India’s leading personal hygiene and wellness brand, has launched #bleedyourway, an integrated campaign,marking Menstrual Hygiene Day. Pee Safe’s campaign addresses some prominent themes including sex during periods, vaginal health, use of sustainable period care products, PMS, among others. The brand will also be distributing menstrual cups to underprivileged girls through an NGO. Since 2017, Pee Safe has been working towards breaking the stigma surrounding something as natural as menstruation.
The completely consumer-centric interactive, informative, and personalized campaign will have various sessions, quirky discussions with the influencers, Q and A with experts, as well as fun competitions. The campaign was put in motion after research by Pee Safe revealed lack of awareness around the kind of options there are for menstruation apart from sanitary pads. The sessions are divided by different products and topics. Pee Safe aims to encourage its consumers to make an informed choice and choose the way they would want to bleed — #bleedyourway.
Speaking about this, VikasBagaria, Founder, Pee Safe, said, “India has always been known for its sustainable and resourceful practices and menstruation is not alien to this phenomenon. While cloth was used as an alternative, somewhere down the line, we switched to disposable but not-so-sustainable products. Now, while there is awareness, the need of the hour is integrated campaigns such as the one we have undertaken to help Indian women switch to better alternatives that are good for both the environment and their health. Girls and women must understand how disposable plastic pads can affect vaginal health and alter our immediate environment, an impact that can last beyond our lifetime. This is also the time to break taboos surrounding menstruation which is a completely natural phenomenon.”
Pee Safe regularly undertakes campaigns and partnerships that showcase its support to the cause of empowering women. The most recent one is its association with the Taapsee pannu starrer Thappad encouraging women to take charge of their well-being. The brand has also been associated with the movie Toilet Ek Prem Katha earlier. Pee Safe regularly undertakes social media discussions and what is called Pee Room conversations to enable women to speak out about taboo topics including menstruation and intimate health.
