New Delhi: India’s award-winning home-grown beauty brand Kama Ayurveda has joined hands with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform. The Kama Ayurveda e-gift vouchers powered by GyFTR are redeemable at all listed brand outlets across the country, as well as on kamaayurveda.com, in values ranging from INR 100, INR 250, INR 500, INR 1000, INR 2000, and INR 5000.
Kama Ayurveda customers can club e-gift vouchers powered by GyFTR with any ongoing sale/offers. Multiple e-gift vouchers can also be combined and redeemed on the same bill. The association underlines Kama Ayurveda’s efforts to strengthen its customer acquisition and enhance its online/offline footprint with the help of GyFTR’s lucrative e-gifting solutions.
The GyFTR partnership will also give Kama Ayurveda access to a robust e-gifting ecosystem. With GyFTR managing end-to-end execution, technology, and delivery for the beauty brand, Kama Ayurveda will benefit from higher visibility in the consumer market, as well as seamless and instant e-gifting/redemption and 24×7 customer support. GyFTR will also serve as a lucrative alternative sales channel for the brand, further accelerating business growth and augmenting revenue generation.
Commenting on this association, Arvind Prabhakar, Co-Founder of Vouchagram India Pvt. Ltd., said, “Kama Ayurveda has created its unique niche in India’s booming wellness and beauty sector. While the brand has earned the loyalty of India’s discerning beauty consumers since its launch in 2002, our long-term alliance with them will offer them an extensive partner ecosystem of leading online brand catalogs in India. This will further enable Kama Ayurveda to offer its beauty and personal care products to a wider audience base with a significant increase in transactions, thereby accelerating our business growth.”
A thought leader in the instant gifting and redemption domain, GyFTR currently services more than 2 million customers and has a clientele of 135+ active brands. The platform manages end-to-end execution, technology, and delivery for brands and facilitates seamless gifting across multiple geographies. It has been revolutionizing the segment by making the experience of receiving a gift like a ‘gift’ in itself through its proprietary technology.
