India gets a home-grown brand in the feminine hygiene space, FLOH. FLOH Launches US FDA approved tampons with 8-hour protection. It aims to capture a significant pie of India’s burgeoning feminine hygiene market, and become one of the leading names in the personal care segment in the next 5 years
Indian feminine hygiene is taking centre-stage in mainstream discourse and this is leading to several innovations targeted at enhancing women’s health and comfort. One such innovation to hit the market has come from Visionaari, a Delhi-based personal care start-up which has rolled out its revolutionary feminine health and hygiene brand, 
FLOH. Catering to the ambitious and go-getter women of today, FLOH has launched its first product in India – the miraculous portable tampons that provide up to 8 hours of protection. Priced reasonably between INR 115-120 and packed individually, the brand aims to encourage more women in the country to experience the convenience of using tampons.
Aiming to become one of the leading names in the personal care segment in the next 5 years, FLOH is poised to roll out an entire gamut of products aimed at feminine Health and Hygiene in the next few years. The Indian feminine hygiene market, which has reached $340 million and is expected to reach $522 million in 2020 as per a Euro Monitor survey. With this market growth and potential in view, the Delhi-based young and far-sighted entrepreneur Gauri Singhal, launched FLOH Tampons under the parent company Visionaari.
Created primarily for women willing to experiment with new things, mothers of young girls, working women and women across tier I, II and III cities, Gauri is striving to reach out to every woman and provide them a hassle-free solution for dealing with menstruation.
Commenting on the side lines of the brand’s launch, Gauri Singhal, Founder and CEO, FLOH says, “Young girls in India are hitting puberty at a very early age now. With the right guidance and products, they can be given an enhanced sense of comfort during menstruation. This indicates that there is a vast opportunity for newer brands such as ours to offer novel and convenient solutions in the Indian feminine hygiene market. It is quite heartening to see that within 9 months of being in this space, FLOH Tampons have managed to find acceptance among women from diverse demographics. This is an important accomplishment for us. We are looking forward to leveraging our early-mover advantage and establishing FLOH as a synonym for healthy and hygienic periods across the country.”
Currently available in 2 SKUs – Super & Regular at a price of INR 115-120, the US FDA approved FLOH tampons are already receiving great traction through social media platforms and e-commerce websites. The brand also aims to extend its presence via offline channels in Delhi-NCR at top pharmacy stores. It also geared up to launch ‘FLOH Crampfree’ – Period pain relief patches as its next product with an ultimate vision to reach out to every woman of today with solutions that enable her to take better care of her personal needs.
