Bengaluru: Friends balloon activity to know about adult diapers. Friends, a leading Adult Diaper company owned by Nobel Hygiene, has come up with a unique concept for spreading awareness and educating customers about adult diapers. The month-long activation started on 10th December and will be held in departmental stores in Mumbai & Pune.
They will also be doing radio activation wherein the customers can avail 15% off on the product. The on-ground activation involves a printed balloon with an image of the entire hand with only the little finger upright. The balloons will be tied on the shelves where the Friends adult diapers are kept.
This activation is not only to create an impact on the customers but also to spread awareness on the use adult diapers and how to deal with incontinence.Nobel Hygiene is the undisputed leader in the adult diaper category and the only Indian manufacturer of both adult and baby diapers.
About
Established in the year 2001, ‘Nobel Hygiene Limited’, are a well-known manufacturer and supplier of a wide assortment of Personal Hygiene Products. The product range that comprises of Nappy Pads, Baby Diapers, Wet Wipes, Adult Diapers, Underpads, Maternity Pads & and Wipes is widely used for personal use and in the health-care industry. Our offerings are marketed under the brand names TEDDYY for babies & FRIENDS for Adults. These have been acknowledged for high comfort and skin-friendliness.
They are a closely-held public limited Company with an annual revenue of 300 Million INR and based at Mumbai, Maharashtra (India). They also have a manufacturing facility at Sinnar, Nashik in Maharashtra as well. They have collaborated with a Network of Stockists, Dealers & Retailers that help in reaching customers well on time. Over the years, they have achieved consistent growth of over 50% of annual revenue, since inception. With the help of professional competent team, the brands have been gaining in market share over the years in all segments.
