Choose Love Everyday this Valentine’s day with SARVA. The brand’s recent digital campaign show how love can manifest itself in more ways than one.
The digital campaign is supported by over 35+ celebrities and influencers, including Amrita Arora, KubbraSait, HarleenSethi, Yami Gautam, Gaur Gopal Das, Aditya Ghosh and Malaika Arora(Co-Founder, SARVA/DIVA Yoga), who have a collective following of about 35 Million subscribers on digital platforms. All of them speak about what love means to them and the need to recognize, celebrate, and cherish it in different forms every day.
Love is often underestimated, and people look for it in grand gestures and gifts. Somewhere between growing up and taking on life’s responsibilities, we miss out on appreciating the little things and forget to #ChooseLoveEveryday. SARVA’s campaign directs attention to this and the fact that even taking care of one’s health through yoga is also a way of self-love. To further encourage this, Malaika Arora will be sending The Box of Love to 100 of her friends, which comprises of some beautiful heart warming surprises.
Adding further, Malaika Arora, Co-founder, SARVA/DIVA Yoga, says, “I strongly believe in loving yourself first before anyone else – and what better than Valentine’s Day to indulge. We often become so immersed in pleasing others and making them feel special that we forget to love ourselves including enjoying life’s intricacies. It is time to #ChooseLoveEveryday and noticethe smaller gifts of life. Give your mind and body some love too with yoga and celebrate not just today but every day. It can certainly be a life changing experience.”
In the fitness and wellness category, SARVA is focusing on the millennial population. With 25 different forms of practices, the venture plans to make yoga popular amongst the urban youth. SARVA has rapidly grown since its inception and runs studios across two formats: Diva Yoga and Sarva Yoga. Founded in 2016 by Sarvesh Shashi, SARVA envisions to build a global community of physically, mentally and emotionally fit individuals, through yoga, mindfulness, movement and beyond.
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