Become your own BFF with Setu’s dietary supplements. The new generation of the century is hungry for more—demanding more of themselves at work, pushing themselves to touch new horizons when off the clock. The warning signs of an indulgent lifestyle may flash clearly, but young urban Indians are in no mood to switch gears or slow down. They want to do more, to wake up each day to be more. And Setu is the brand that acknowledges this truth. Setu’s range of health supplements—backed by clinically proven and natural everyday solutions—is the cool nutrition coach they need so that the hyperlife of today doesn’t slow them down.
As the kaleidoscopic chaos of modern urban life takes its toll on millennials, Setu heralds in a solution by bridging the gap between modern health problems and science with nature-inspired formulations. Carrying forward the Mariwala family legacy in the healthcare space, the homegrown brand offers a diverse roster of 16 health supplements. This range not only includes multi-ingredient formulations for vision protection, detox, weight management, immunity etc, but also has single-ingredient everyday nutrition products like Fish Oil and effervescent Vitamin C.
Founded in September 2017 by Nihaal Mariwala, this new-age nutrition label was born to address the vacuum for a consumer-friendly health supplement offering that understands and specifically cares for the health issues faced by young urban Indians. “Having worked closely with many brands in the US, I started to notice a gap in the Indian market for a relatable yet efficacy-oriented brand to come in and shake the status quo currently dominated by the big pharma and Ayurveda companies,” he shares of his vision for the brand.
The label carries on the Mariwala family lineage that boasts of over 200 years of expertise in nutritional solutions and natural extracts trade. Today, Setu serves as the torchbearer of the legacy, and has spun a modern take on the ailments that a high-octane modern lifestyle brings by sourcing the highest quality natural ingredients, backed by extensive research and patented formulations. Created by the millennials for the millennials, the dietary supplements are built on a solid bedrock of innovation, creativity and premium quality.
Currently available in India across all leading e-commerce websites like Amazon, Nykaa, Healthkart, the brand’s native website and Mumbai-centric retail channels, Nihaal’s mission for the label is to leverage its digital and retail equity manifold in the next few years. He elaborates, “We are looking to scale up aggressively but with a sharp focus on the preventive needs of modern Indians with single and multi-ingredient natural solutions. Setu is also looking to have service offerings on nutrition, wellness and fitness for its consumers through access to a dedicated content platform that exclusively addresses modern health issues with natural ingredients.”
Home grown health supplements brand, Setu has undergone a millennial-friendly revamp to enable you to be your ‘Body’s Friend Forever’. Setu’s hero product, EyeMax is here to drive awareness about the effects of device addiction in today’s hyper-charged life. With a keen understanding of the fast-paced lifestyle of modern, health-conscious Indian consumers, the new offerings on the Setu roster are aimed at fighting the daily wear and tear that our body faces.
The brand’s efficacious dietary supplements are designed for this contemporary life with a focus on the optimal health of the eyes, liver, gut, joints, metabolism and thereby the entire body as a whole. EyeMax is now launched alongside intriguing videos showcasing how our eyes are retaliating to the daily grind by hijacking our health. EyeMax provides key natural nutrients, like Lutein, Zeaxanthin, Bilberry to protect our eyes and help maintain a healthy vision from the damage done by the blue light of electronic device screens. Additional benefits include fighting UV rays and moisturising tired eyes.
Other additions on the line-up include advanced multi-ingredient formulations, such as Liver Lift, a dailynatural liver detox, Your Gut, a multi-strain probiotic for stronger digestion and immunity, Lean Lite which boosts the metabolic rate of your body and helps curb appetite, and their newest offering, Turmerich (Curcumin Extract) that focuses on healthy active ageing and joint health. The brand’s keen eye for innovation finds expression in their unique new offerings, Vitamin C Fizz and Glutathione Fizz which come in a tasty and fizzy format. With the backing of the 200-year-old legacy of the Mariwala family, Setu serves as your go-to nutritional coach while you become your Body’s Friend Forever. So go ahead, max life! Setu’s got your back.
