AyurDNA, holistic wellness & healing start up has been launched from Bangalore recently. AyurDNA introduces corporate wellness programs for the Indian market.
Bengaluru : AyurDNA Wellness & Healing, the first of its kind umbrella platform for Ayurveda, Natural and Holistic wellness of the Body, Mind and Soul launched in a glittering “virtual” Ceremony from its headquarters in Bengaluru, through Webinar, attended by more than 200 people. After a welcome address by AyurDNA founder & president Gopinath Nair, who narrated the genesis of AyurDNA, his belief in Ayurveda and traditional methodologies and his decision to kick start AyurDNA right from the very day the first Covid19 induced lockdown was announced in March and worked tirelessly with his co-founder and partner Suma Nair and their young team to transform AyurDNA from just an idea to its formal launch .
The formal (virtual) inauguration and website launch was done by the Chief Guest of Honour, Dr.Issac Mathai of the globally famous holistic wellness destination SOUKYA, Bengaluru. The inauguration by the lighting of the divine lamp, conducted virtually due to the Covid19 situation prevailing, was bookended by two very interesting and highly educative panel discussions – Increased Relevance of Ayurveda and Traditional Healing in today’s world and Corporate Wellness – Key to Business Success featuring many eminent personalities from the wellness, corporate and arts and music domains.
The first panel discussed the Increased Relevance of Ayurveda and Traditional Healing in today’s world. Participating in the discussions, Dr.Issac Mathai emphasised the need for the world to recognise the importance of ancient healing systems of India like Ayurveda, Yoga, Meditation and other traditional healing methods and the need for genuine and authentic practitioners to be identified and recognised for the benefit for mankind. He also emphasised the need to explore the highly effective preventive properties of Ayurveda for boosting immune systems and going back to the basics of “Dinacharya” (daily routines) and RithuCharya (Seasonal Discipline} for a heathy life. The second panel discussion on Corporate wellness saw four eminent personalities discuss the crucial need for mental and emotional well-being for organizations and employees alike.
Distribution Channel
Speaking at the launch, Mr Gopinath Nair, Founder & President of AyurDNA announced that their distribution strategy has been built around the AyurDNA Network Partner (ANP) program across India and the world. AyruDNA has already signed up more than a dozen ANP’s and are in discussions with many more. AyurDNA is currently operational in Bengaluru, Chennai, Kochi, Mumbai, New Delhi, Gurgaon, Ahmedabad, Vadodara, Anand, Bhopal, Udaipur, Raipur and Guwahati in India and at Kuala Lumpur and Singapore overseas.
Launched right in the middle of the Covid19 pandemic, AyurDNA is the brainchild of Gopinath Nair, a travel and tourism industry veteran with over 38 years in the industry (20 of which at CXO levels) and having worked with leading brands like American Express TRS, Kuoni and Cox & Kings, and running his own Leisure and MICE tourism company Tourism DNA since 2010. He decided to do something refreshingly different three months ago, and take up a project he have been working on for over 18 months.
Corporate Wellness Program
Ms Suma Nair, Co-Founder and Vice President, speaking from Chennai announced the launch of AyurDNA’s Corporate Wellness programs, which have been designed to meet the mental, physical and emotional issues facing large employee base of corporations around India and the world.
In March 2020, as the Covid19 pandemic hit India, he quit travel and tourism to venture into the Wellness and Healing domain with his co-founder and partner Suma Nair who is based in Chennai. They have set their sights on taking AyurDNA from a start up to a world class organization to reckon with, in the Wellness industry (US$ 2 Trillion of the 4.5 Trillion total market). AyurDNA’s focus is on all traditional and natural wellness and healing disciplines. Their services and products would encompass an entire array, from Ayurveda to Yoga, from Acupuncture to Reiki and Naturopathy and Mind Healing through various forms of counselling and interventions. With an emphasis and sharp focus on quality and accreditation, globally famous Ayurvedic and Holistic wellness brands like Soukya and the CGH properties have already partnered with AyurDNA.
