New Delhi, 28^th May 2020: Towards realizing its mission of redefining yoga as a lifestyle and not just a workout form, SARVA, yoga and wellness ecosystem, is kicking off a cool, fun campaign called Yoga+. The brand aims to connect 7 billion breaths through yoga, showcasing it as a seamless part of various lifestyles, individuals, professionals and how it has changed them.

SARVA’s offerings are born and bred on 25 forms of yoga and adapted to suit the millennial fitness needs. The campaign has been timed at par with the upcoming worldwide event, International Day of Yoga, which falls on 21 June. The idea is to make an impact in the birthplace of yoga as a homegrown brand that is bringing the authenticity of yoga, in a modernised, adaptable and accessible form to the world.

Speaking about this, Sarvesh Shashi, Co-founder, SARVA Yoga, said, “Yoga is the unification of Mind, Body and Soul and in one way or the other, we’re all yogi’s. Now more than ever, people are understanding the importance of doing things that bring them happiness, calms them down and keeps them active. I believe yoga is a great way to do that and our campaign, Yoga+ is all about how yoga fits into our lives. Our objective is to position yoga as a way of life rather than just a workout. Be it cooking food that you love, meditation, listening to music or just closing your eyes to tune off, it’s yoga. It is a lifestyle you choose to turn over a better, healthier, happier leaf. With this campaign, we hope to reach over 75 million people and showcase the various manifestations of yoga.”

Adding further, Malaika Arora, Co-founder, DIVA Yoga, said, “There’s no doubt that I’m an ardent believer and practitioner of yoga. Yoga+ is a campaign that tells real stories of how it has helped people become calmer, fitter, healthier; get better sleep; recover from injuries; and so much more. Irrespective of whether we are actors, CEOs, PR professionals, dancers, etc., we all understand the importance of wellness. In the times we are in, the best thing we can do is to remain positive and hope for a safer and better tomorrow. Even 2 minutes of mindfulness and pranayama can help you with that. SARVA’s digital initiatives are designed to keep you active, help you relax, sleep better and contribute to your holistic wellness. We hope to reach as many people as possible and show them how cool, fun, and transformational yoga can be.”

Yoga+ is spearheaded by celebrities, influencers, and experts from various walks of life like Malaika Arora, Aishwaryaa Dhanush, Aditya Ghosh, Shikhar Dhawan, Vikram Sathaye, Ankur Tewari, and Akanksha Ranjan Kapoor. They are not just associated with the campaign in the capacity of being celebrities, but also practice yoga regularly and hence they’re fondly referred to as the Sarva Yogi’s. With their combined social reach of over 200 million, SARVA wants to rebrand yoga as being authentic yet modern and inclusive yet transformative — a positioning that yoga has never had in India.

www.sarva.com 

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Mumbai: SARVA raises 20 crore: to make yoga popular among urban youth. SARVA, India’s fastest growing Yoga Studio Chain, has raised INR 20 crore in its first institutional financing round led by Fireside Ventures. The funds would be utilized towards retail expansion, marketing and launching an integrated digital service. SARVA also plans to double its retail footprint in the next 12 months and is eyeing Mumbai and Bengaluru as its key expansion markets.

A disruptor in the fitness and wellness category, SARVA is focusing on the millennial population. With 25 different forms of practices, the venture plans to make yoga popular among the urban youth. SARVA has rapidly grown since its inception and runs studios across two formats: Diva Yoga and Sarva Yoga.

Mr Sarvesh Shashi, Founder SARVA, says, “Since its inception, SARVA has grown aggressively from its first studio in Chennai and we hope to reach the 100-million consumer base in the next five years. We are very happy to have like minded partners in Fireside Ventures supporting us in our mission to connect 7 billion breaths across the globe. We want to drive a cultural change and make yoga-based wellness a part of modern lifestyle. Our aim is to encourage more individuals, especially those under the age of 35, towards mindful and holistic wellness.”

On this investment, Mr Kanwal Singh, Founder & Managing Partner, Fireside Ventures; who’s also joining SARVA’s board, said, “Our investment in SARVA is embedded in the Fireside philosophy of investing in exciting young brands and helping them with a strong ecosystem support. SARVA is a credible player in the space of holistic wellness and has tremendous potential to scale up as a global Indian brand. Their physical, digital and lifestyle products and services catering to different needs and age groups, democratize the power and reach of yoga. We are aware that stress, anxiety, depression, obesity, etc. are becoming global health concerns. We believe in SARVA’s vision and our investment in the venture is also a step towards serving a global community.”

Founded in 2016 by Sarvesh Shashi, SARVA envisions to build a global community of physically, mentally and emotionally fit individuals, through yoga, mindfulness, movement and beyond. SARVA does this through two approaches – physical and digital. The physical approach includes the company’s state-of-the-art brick and mortar studios and lifestyle products. The accessible and interactive digital platform constitutes the digital approach.

 The company has so far raised over INR 35 crore from an illustrious list of global investors including David Giampaolo, noted entrepreneur in the global health and fitness sector; Mark Mastrov, an entrepreneur hailed as the ‘Steve Jobs of Fitness’; Jennifer Lopez, Alex Rodriguez, Zumba, etc. The angel round also included investments from Bollywood Actors like Malaika Arora, Aishwaryaa R Dhanush, Shahid Kapoor and Mira Kapoor.

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