Mumbai, February 22, 2021:Pee Safe, India’s leading hygiene and wellness brand, recently distributed its Domina range of female condoms to sex workers. The initiative was undertaken in collaboration with the Aastha Foundation in Grant Road, Mumbai. This is part of the many such initiatives that the brand organizes regularly to ensure access to hygiene and sanitation products to various segments of the society.

India has made significant progress in addressing the spread of HIV/AIDS among sex workers. However, the success of these programmes would also lie in sustaining positive behaviors like condom use. Although female condoms are not highly popular in India, brands like Pee Safe are campaigning to make them increasingly acceptable and this distribution drive is part of this effort.

Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “Lack of access to safe contraceptive options is a major issue in the country. This is more so among sex workers. They are the most vulnerable to sexually transmitted infections. This initiative of distributing female condoms is our way of starting a revolution and igniting a change in perceptions. We wish to spread awareness that women also have access to contraceptive options that not only keep them safe from infections but also let them enjoy uninterrupted pleasure. We hope to organize more such initiatives in the times to come.”

The primary aim of launching female condoms was to also raise awareness about the fact that there are effective contraception options for women as well. Pee Safe has always strived to bring in innovative and effective hygiene products that are new to the Indian market. The brand aims to combine this with efforts and campaigns to raise awareness.

Pee Safe’s female condoms Domina come at varied prices for the convenience of consumers. There are other combo packs available on their website as well. Apart from retail stores, Pee Safe and Raho Safe products are also available online  across leading e-commerce platforms.  Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Raho Safe offers hand sanitizers, multi surface protectants and other products. While both brands have registered good growth, it has increased further given the heightened focus on personal hygiene and sanitation post COVID-19.

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New Delhi, February 16, 2021: Pee Safe, India’s leading hygiene and wellness brand, has marked its offline foray with a physical store in Ahmedabad today. The store, located in the Ahmedabad One Mallwas inaugurated by actor, model, and influencer Esha Kansara in the presence of the Pee Safe team. The company aims to open around 15 more stores in the next 12 months mostly in Tier 3 and 4 cities.

Pee Safe has always taken an unconventional approach when it comes to personal wellness, menstrual hygiene and introducing and creating awareness around sustainable products. The brand has been a forerunner in this respect. Pee Safe’s offline foray comes in light of the increased demand for hygiene and sanitation products amidst heightened awareness due to the pandemic.

Speaking about this, Vikas Bagaria, Founder, Pee Safe and Raho Safe, said, “It is a great feeling to be launching the first physical store for Pee Safe and Raho Safe products. We have been working towards access to better hygiene and sanitation for Indians ever since our first product was launched. Since then, there has been no looking back. In fact, the demand only increased during the pandemic and despite initial challenges such as that of manpower, we ensured we kept the cycle going. Even now with the launch of these physical stores, we want to be able to reach out to consumers in the Tier 3 and 4 cities as well. You can expect to see more of our stores soon in cities other than Ahmedabad going forward.”

Adding further, Model, Actor, and Influencer,Esha Kansara, said, “I am happy to inaugurate Pee Safe’s flagship offline store in Ahmedabad. Pee Safe has been doing phenomenal work for many years in the area of hygiene and sanitation products. For me, these are the cornerstones to a better life for every individual and the better growth of a country as well. Their products like the toilet seat sanitizer spray, biodegradable sanitary pads, menstrual cups, etc., are something that every consumer should consider using as more sustainable options. I congratulate the brand and its team for this growth and wish them all the best in their future endeavours.”

Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. In March 2020, Pee Safe launched its sister concern Raho Safe to provide affordable hygiene and wellness products to consumers. The brand brings in affordable products such as sanitary pads, disinfectants, and hand sanitizers. Raho Safe recently brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador. Bhutanese actor and influencer Tandin Bidha is Raho Safe’s brand ambassador in Bhutan.

Pee Safe’s products are currently available in modern trade, general stores, airports, organized stores across 40+ cities, online at  leading e-commerce platforms. Since inception, the brand has diversified into products including eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Breast Pads, Natural Intimate Washes, Wipes and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks. Pee Safe has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.

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Pee Safe, India’s leading hygiene and wellness brand is eyeing a transformation in the way India perceives contraceptives. The brand has announced its foray into the female condoms category, thereby challenging stereotypes around contraceptive use among women and addressing a market that has so far been non-existent.

Studies suggest that the female condom is a dual protection tool for both prevention of HIV/ AIDS transmission and unwanted or unplanned pregnancies. Currently, there is a huge lack of awareness about these in India. By launching the female condoms, Pee Safe aims to bring about a shift in preference among Indian women and offer them the benefit of uninterrupted pleasure without other worries.

According to Technavio, the APAC region is set to be the fastest growing region for female condoms with India and China being the driving forces. The global market size for this product category is approximately 800 million.

Pee Safe has always taken the unconventional approach towards breaking taboos and stigma around issues surrounding women. Be it personal or menstrual hygiene or introducing and creating awareness around sustainable period and sanitation products, Pee Safe has been a forerunner. It was also one of the first few brands to have created a buzz around menstrual cups and encouraged women to use it.

Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “The female population today is woke and aware of their rights, including those related to hygiene and sexual health. Internet penetration has further influenced buying behaviour. Our aim is to not only address this segment but also ensure that we play a part in preventing sexually transmitted infections (STIs) like AIDS. Pee Safe is a brand that is continuously striving to address the needs of its TG through new and innovative products and awareness campaigns.”

Pee Safe’s female condoms are relatively simple to use and can be worn for up to 8 hours, thereby promising uninterrupted pleasure for both partners. The condom must be inserted before any contact occurs between the vagina and the partner’s body to prevent any infections.

Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust among’st its consumer base. The brand’s products are currently available in modern trade, general stores, airports, organized stores across 50+ cities, online at www.peesafe.com and across leading e-commerce platforms .

Since inception, Pee Safe has diversified into products including eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Natural Intimate Washes, Wipes and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks. Pee Safe has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.

Pee Safe is India’s fastest growing personal hygiene brand founded by Vikas and Srijana Bagaria. Their flagship product called the Pee Safe Toilet Seat Sanitizer Spray was launched in  2013 after the initial testing phase among family and friends. It is currently the world’s highest-selling toilet seat sanitizer spray. Since 2017,, the company has expanded into several personal hygiene categories including feminine hygiene and care (biodegradable and reusable sanitary pads, feminine cramp relief roll on, tampons, menstrual cups, intimate wash, breast pads etc), men’s hygiene (intimate wash, intimate power, undergarment sanitizer), alcohol free hand hygiene (Palm Safe) and outdoor care (Pollution Safe, Mosquito Safe.

Just before the onset of the COVID-19 pandemic, Raho Safe, a high-quality and affordable line of hygiene products was launched under the same parent company. The range includes different types of face masks including anti-dust, cloth, and innovatively designed children’s masks; a multipurpose surface protectant, alcohol-based hand sanitizers, surface disinfectant spray, a hand wash, amongst other hygiene products.

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New Delhi, October 19, 2020: Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, is calling out men and women to narrate their “Ek PERIOD kikahani” and own the color red – symbolizing periods. The brand aims to normalize period talk and encourage #MenBuyingPads. The idea is to also be able to speak up about menstruation irrespective of gender and get over the awkwardness of carrying/buying/wearing a pad.

Raho Safe’s social media handle is abuzz with #HaqSeLaal and red as a mark of both power and purity. The contest Ek PERIOD kikahani is an offshoot of its recent campaign that aims to break the black poly bag barrier while buying pads, and talk about how men can buy them too. Raho Safe is driving the change from period as a taboo topic to something that everyone is comfortable speaking about.

Speaking about this, VikasBagaria, Founder, Raho Safe, said, “We think it is time to normalize men buying pads and periods as such. It is also time that we educate men about menstruation and all its aspects. We want to send across the message that sanitary pads are not something to be hidden in newspapers or black polythene but an essential item – as important as anything else on your monthly grocery list. Red is powerful and pure and it is okay to bleed red. It’s okay if men know that you bleed.”

For the contest, people can send in their pad buying/period stories in the form of a narrative or poetry. Entries must be in the video format and uploaded on the person’s Facebook/Instagram handle. They need to tag @rahosafe and @peesafe and use #MenBuyPads and #ekPERIODkikahnani in the caption as hashtags. The video must be between 2 to 5 minutes in length and the last date for entries is 20^th October 2020.

The winner will receive a cash prize of INR 15,000 and an e-certificate. The second and third prizes are a cash prize of INR 10,000 and an e-certificate and INR 5,000 and an e-certificate, respectively. The contest will be judged by actor Sharib Hashmi, Director Imtiaz Ali’s daughter Ida Ali, and music artists Barbie Rajput and Rakesh Tiwari.

There are nearly 336 million menstruating women in India but only 121 million (roughly 42%) use sanitary napkins. Despite the progress in addressing the taboo against menstruation and access to pads, there is still room for improvement. Raho Safe has been actively campaigning to focus on this aspect through various initiatives that break the stigma surrounding bleeding.

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New Delhi, July 15, 2020: Pee Safe, India’s leading hygiene and wellness brand has signed on leading actor, influencer, and entrepreneur Jacqueline Fernandez, as the brand ambassador for their Raho Safe range of products. The popular actor will represent the extensive Raho Safe range that is not only high on quality but also affordable.

Jacqueline is an aspiration for every millennial and the modern-day woman and has over 42 million followers on Instagram alone. As the brand ambassador for the Raho Safe range, Pee Safe aims to leverage her popularity across various segments. The range includes an alcohol-based hand sanitizer, surface disinfectant, surface protectants, face masks, face shield, and other hygiene products. All Raho Safe products have seen increased demand during the ongoing COVID-19 pandemic given the focus on hygiene.

Adding her comments, Actor and Raho Safe’s Brand Ambassador, Jacqueline Fernandez, said, “At the outset, I wish to commend Raho Safe for their efforts towards ensuring hygiene and wellness for everyone. I resonate with the brand’s ideology of access to good hygiene and sanitation being a universal right and I am thrilled to come on board as their brand ambassador. All the products under the Raho Safe range, from the hand sanitizer to the face masks and surface disinfectants, are more important than ever in today’s scenario. And the best part is that they are also affordable. I truly believe that staying hygienic is not an option or a habit, but a way of life. I hope that we can together change people’s mindset and help educate the masses on the importance of hygiene both during and after the pandemic.”

Speaking about this, VikasBagaria, Founder, Pee Safe, said, “We are delighted to have Jacqueline on board as our brand ambassador for the Raho Safe range. She brings a lot of youthful energy and is a huge influence on the millennial generation. With her on board, we will be able to connect with every segment of the population, be it in the metros or the Tier 2 and 3 cities. The personal hygiene market is expected to reach $15 billion by 2023 in India, more so after the pandemic. We launched the Raho Safe range just before the Corona virus outbreak with an aim to improve access to better hygiene and wellness products that are also affordable. With Jacqueline, we also aim to strengthen our messaging around the importance of feminine hygiene.”

Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. Pee Safe had already been registering impressive year-on-year growth before the pandemic. There is now a further increase in demand and growth from the overall market perspective. Just before the onset of the COVID-19 pandemic, Raho Safe, a high-quality and affordable line of hygiene products was launched under the same parent company. The range includes different types of face masks including anti-dust, cloth, and innovatively designed children’s masks; a multipurpose surface protectant, alcohol-based hand sanitizers, surface disinfectant spray, a hand wash, amongst other hygiene products.

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New Delhi, June 10, 2020: Pee Safe, India’s leading hygiene and wellness brand, has launched a string of new products as part of its ongoing efforts to provide consumers with hygiene and sanitization solutions. These include reusable sanitary pads, oxo-biodegradable disposable bags, an undergarment sanitizer spray and intimate hygiene powder.

 The COVID-19 pandemic has catapulted the importance of personal hygiene more than ever before. Just before the onset of the pandemic, Pee Safe had launched their Raho Safe range of products, which included alcohol-based hand-sanitizers and surface protectant. They have now also launched a face guard as a part of this range.

As per estimates, the overall intimate hygiene market is expected to grow past the $5 billion mark by 2025. The exponential growth of this sector has also extended to the Tier 2, 3 and 4 cities and rural markets. While COVID-19 has been a major catalyst, there is also a greater understanding of the present and future risks among people, leading to a permanent change in the societal outlook on hygiene.

The first-of-it-kind Pee Safe Undergarment Spray helps sanitize your intimate wear for up to 48 hours and provides 99.9% long-lasting protection against all harmful bacteria and germs. The natural lime essential oil fragrance prevents unpleasant smell and castor oil helps fight against microorganisms.

The Pee Safe Intimate Powder on the other hand helps in maintaining intimate and personal hygiene. In addition to keeping the genitalia clean and fresh, it prevents infections, unpleasant odor, discomfort, and other health hazards. It is dermatologically tested and provides the best intimate hygiene experience.

Pee Safe’s Reusable Sanitary Pads are hassle-free, durable and nature friendly as they help in reduction of disposable menstrual waste that adds to the landfills. They can last up to one whole year if they are used correctly and proper care is taken. All you have to do is soak them in cold water and wash them like any other cloth. Then dry them out in sunlight. These pads are crafted with breathable fabric, which ensures a comfortable period. They are soft enough to prevent any kind of itching or rashes, which usually happens due to the use of plastic based pads.

The Oxo – Biodegradable Disposable Bags are environment friendly for easy and discreet disposal of hygiene products. They are tear and tamper proof making them travel friendly too and have adhesive seal locks that prevent odour and spilling of waste. These have been specially designed to decrease human contact with waste, thus preventing waste pickers from catching any disease and are completely degradable thereby protecting our environment in the long-run.

As India’s leading personal hygiene brand, Pee Safe has constantly innovated to launch new solutions that are both sustainable and in demand. Their flagship product – the Pee Safe toilet seat sanitizer spray continues to be a bestseller. It is a dermatologically tested product that promises to kill 99.9% of harmful microorganisms present on unhygienic toilet seats within 10 seconds. Some of their other leading products include eco-friendly sanitary pads, period cramp roll-on, organic tampons, menstrual cups, panty liners, breast pads, intimate hygiene washes for both men and women, N95 and N99 anti-pollution masks etc.

Speaking about this, VikasBagaria, Founder, Pee Safe, said, “We are happy to bring out a new range of hygiene and sanitation products for our consumers. The products, which come in unique and quirky packaging, have been formulated and designed specifically to address the focus on personal hygiene. Our TG comprises mostly millennials who are aware of the impact of products they use both on their health and the environment at large. This is what constantly inspires us to innovate in creating new products, ensuring that they are sustainable and address their needs as well.”

Pee Safe products are currently available in modern trade, general stores, airports, and organized stores across 40+ cities and online at www.peesafe.com and across leading ecommerce platforms such as Amazon, Nykaa, and Flipkart.

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New Delhi, May 26, 2020: Pee Safe, India’s leading personal hygiene and wellness brand, has launched #bleedyourway, an integrated campaign,marking Menstrual Hygiene Day. Pee Safe’s campaign addresses some prominent themes including sex during periods, vaginal health, use of sustainable period care products, PMS, among others. The brand will also be distributing menstrual cups to underprivileged girls through an NGO. Since 2017, Pee Safe has been working towards breaking the stigma surrounding something as natural as menstruation.

The completely consumer-centric interactive, informative, and personalized campaign will have various sessions, quirky discussions with the influencers, Q and A with experts, as well as fun competitions. The campaign was put in motion after research by Pee Safe revealed lack of awareness around the kind of options there are for menstruation apart from sanitary pads. The sessions are divided by different products and topics. Pee Safe aims to encourage its consumers to make an informed choice and choose the way they would want to bleed — #bleedyourway.

Speaking about this, VikasBagaria, Founder, Pee Safe, said, “India has always been known for its sustainable and resourceful practices and menstruation is not alien to this phenomenon. While cloth was used as an alternative, somewhere down the line, we switched to disposable but not-so-sustainable products. Now, while there is awareness, the need of the hour is integrated campaigns such as the one we have undertaken to help Indian women switch to better alternatives that are good for both the environment and their health. Girls and women must understand how disposable plastic pads can affect vaginal health and alter our immediate environment, an impact that can last beyond our lifetime. This is also the time to break taboos surrounding menstruation which is a completely natural phenomenon.”

Pee Safe regularly undertakes campaigns and partnerships that showcase its support to the cause of empowering women. The most recent one is its association with the Taapsee pannu starrer Thappad encouraging women to take charge of their well-being. The brand has also been associated with the movie Toilet Ek Prem Katha earlier. Pee Safe regularly undertakes social media discussions and what is called Pee Room conversations to enable women to speak out about taboo topics including menstruation and intimate health.

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New Delhi: Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead of International Women’s Day 2020. It is trending as #BeSafewithPeeSafe on various social media platforms.

Thappad, to be released this Friday, 28^th February, shows how in a marital relationship, one slap is enough to become the deal breaker. Pee Safe believes that the same holds true for the health and hygiene of women. Diseases such as urinary tract infection (UTI) can cause long-term complications if they become a recurring phenomenon. So steps must be taken to ensure that they don’t happen even once.

In the video, Taapsee speaks about how it is important to take precautions against both violence and health issues – and Pee Safe can become a trusted partner in empowering their well-being. The brand is a leader in the women’s personal hygiene segment and has directed its efforts towards preventing health issues amongst them since inception. Pee Safe has also partnered with the movie Toilet EkPrem Katha earlier.

Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “Pee Safe partners with Thappad starring Taapsee Pannu. We are happy to partner with the movie Thappad. The movie has some brilliant performances especially by Taapsee and encourages women to take charge of their own well-being and safety. Pee Safe is empowering women to do this through products such as the toilet seat sanitizer spray which can prevent UTI and other infections. On International Women’s Day, it is time for women to take a pledge and say yes to good health and personal hygiene.”

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New Delhi: Pee Safe, India’s leading hygiene and wellness brand, was recently awarded with the title of ‘The Best SMB Brand of the Year ‘at Amazon #SMBhav 2020. The award was received by the founder Vikas Bagaria, in the presence of Jeff Bezos and over 3000 other small and medium businesses (SMBs) in New Delhi.

Pee Safe received the award for its contribution towards addressing women’s hygiene and sanitation issues through products such as its flagship Toilet Seat Sanitizer Spray.In the last 30months, Pee Safe has disrupted the women’s hygiene products’ segment by introducing environmentfriendly products. The brand started with the Toilet Seat Sanitizer category that became abestseller followed by other products addressing feminine and personal hygiene.

Speaking about this, MrVikas Bagaria, Founder, Pee Safe, said, “I am extremely honored and humbled to receive this award. However, it is also a great responsibility to be a leader among the numerous others SMBs on Amazon and we hope to do better with each passing day. Although Pee Safe began as a result of my personal experience, over time, it became an opportunity to contribute at a societal level as well.From one product, we have diversified into many others which holistically address not just women’s sanitation but also men’s personal hygiene and pollution, etc. Going forward, we aim to make Pee Safe a household name throughan impactful micro-influence and effective cause-leadership.”

Pee Safe’s Toilet Seat Sanitizer Spray is a dermatologically tested product and kills microbes within 10 seconds, apart from being very travel friendly. PeeSafe was commercially launched in 2013, and by October 2015, the product had sold over100, 000 units. Since then, there has been no looking back. Pee Safe now has a range of products including eco-friendly Sanitary Pads, OrganicCotton Tampons, Menstrual Cups, Panty Liners, Breast Pads, Natural Intimate Washes, Wipesand Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks.

Pee Safe recently raised INR 30crore in Series A funding led by Alkemi Growth Capital, a health and wellness focused fund.Redcliffe’s Dheeraj Jain joined hands with Vikas in early 2017 as a co-founder, to scale up andbuild a larger product portfolio at Pee Safe. The brand has also launched its products in the subcontinent region and plans to expand their reach globally in the next five years.PeeSafe products are currently available in modern trade, general stores, airports and organizedstores across 40+ cities.

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