As the kaleidoscopic chaos of modern urban life takes its toll on millennials, Setu heralds in a solution by bridging the gap between modern health problems and science with nature-inspired formulations.  Carrying forward the Mariwala family legacy in the healthcare space, the homegrown brand offers a  diverse roster of 16 health supplements. This range not only includes multi-ingredient formulations for vision protection, detox, weight management, immunity etc, but also has single-ingredient everyday nutrition products like Fish Oil and effervescent Vitamin C.

Founded in September 2017 by Nihaal Mariwala, this new-age nutrition label was born to address the vacuum for a consumer-friendly health supplement offering that understands and specifically cares for the health issues faced by young urban Indians. “Having worked closely with many brands in the US, I started to notice a gap in the Indian market for a relatable yet efficacy-oriented brand to come in and shake the status quo currently dominated by the big pharma and Ayurveda companies,” he shares of his vision for the brand.

The label carries on the Mariwala family lineage that boasts of over 200 years of expertise in nutritional solutions and natural extracts trade. Today, Setu serves as the torchbearer of the legacy, and has spun a modern take on the ailments that a high-octane modern lifestyle brings by sourcing the highest quality natural ingredients, backed by extensive research and patented formulations. Created by the millennials for the millennials, the dietary supplements are built on a solid bedrock of innovation, creativity and premium quality.

Currently available in India across all leading e-commerce websites like Amazon, Nykaa, Healthkart, the brand’s native website and Mumbai-centric retail channels, Nihaal’s mission for the label is to   leverage its digital and retail equity manifold in the next few years. He elaborates, “We are looking to scale up aggressively but with a sharp focus on the preventive needs of modern Indians with single and multi-ingredient natural solutions. Setu is also looking to have service offerings on nutrition, wellness and fitness for its consumers through access to a dedicated content platform that exclusively addresses modern health issues with natural ingredients.”

Home grown health supplements brand, Setu has undergone a millennial-friendly revamp to enable you to be your ‘Body’s Friend Forever’. Setu’s hero product, EyeMax is here to drive awareness about the effects   of device addiction in today’s hyper-charged life. With a keen understanding of the fast-paced lifestyle of modern, health-conscious Indian consumers, the new offerings on the Setu roster are aimed at fighting the daily wear and tear that our body faces.

The brand’s efficacious dietary supplements are designed for this contemporary life with a focus on the optimal health of the eyes, liver, gut, joints, metabolism and thereby the entire body as a whole.  EyeMax is now launched alongside intriguing videos showcasing how our eyes are retaliating to the daily grind by hijacking our health. EyeMax provides key natural nutrients, like Lutein, Zeaxanthin, Bilberry to protect our eyes and help maintain a healthy vision from the damage done by the blue light of electronic device screens. Additional benefits include fighting UV rays and moisturising tired eyes.

Other additions on the line-up include advanced multi-ingredient formulations, such as Liver Lift, a dailynatural liver detox, Your Gut, a multi-strain probiotic for stronger digestion and immunity, Lean Lite which  boosts the metabolic rate of your body and helps curb appetite, and their newest offering, Turmerich  (Curcumin Extract) that focuses on healthy active ageing and joint health. The brand’s keen eye for innovation finds expression in their unique new offerings, Vitamin C Fizz and Glutathione Fizz which come in a tasty and fizzy format. With the backing of the 200-year-old legacy of the Mariwala family, Setu serves as your go-to nutritional coach while you become your Body’s Friend Forever.   So go ahead, max life! Setu’s got your back.

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Setu – Modern health supplements that serve the perfect antidote to new-age problems. Launched in September 2017 by Nihaal Mariwala, Setu serves as a homegrown brand that focuses on health supplements for urban Indians. With a keen understanding of the ailments inevitably born out of a fast-paced lifestyle, including indiscriminate exposure to digital screens, stress, poor diets and the resultant ailments, it provides clinically backed new-age solutions that supercharge you for the hyperlife of today.

The brand’s philosophy is based on its insight into the frenetic lives of modern Indians, and the ‘stretch’ that they perform, as the traditional 9-to-5 routines overflows into a 9-to-9 drill, consecutively eating into the work-life balance. The health-conscious consumer of today makes healthy choices, but the same consumer often remains clueless if the choices are actually doing them any good. ​This is where “Setu” comes in as the go-to nutritional coach, merging potency and care with everyday nutrition.

All supplements come with clinically proven benefits and are easily absorbable by the body. “​Setu” aims to empower people to live the life they want to live by tackling the ailments induced by modern lifestyle, and providing repair through essential nutrients delivered via highly researched natural solutions and award-winning trademarked formulations, like Lutemax 2020, CurcuWIN and CapsiMax.

The brand has undergone a millennial-friendly revamp with a tailored focus on their specific needs, such as Eyemax, for stronger vision in the digital age, ​ Liver Lift, a daily natural liver detox, ​ Yourgut for stronger immunity and their newest offering, ​Tumerich that focuses on healthy active ageing and joint health. The brand’s keen eye for innovation finds expression in their unique offerings, Vita C Fizz and Gluta Fizz which come in a tasty and fizzy effervescent format.

Born out of the Mariwala family legacy of over 200 years in natural, plant-based extracts, founder Nihaal Mariwala has adapted his know-how of natural ingredients into efficacious dietary supplements for contemporary life. Setu’s products are simple, hence effective, and are easily absorbed by the body. The new-age brand is looking to break through the idea of ‘pills’ used only as medication with nature-inspired solutions. The digital-first brand is currently available on the brand’s native website (www.setu.in), and across all leading e-commerce websites – Amazon, Nykaa, Healthkart and Netmeds, in addition to steadily boosting its retail presence across metros with wellness chains and OTC stores.

For details contact
T8A, Phoenix House,
Senapati Bapat Marg, Lower Parel,
Mumbai, Maharashtra 400 013
Phone : +91 8767085944
Email: contact@setu.in

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