New Delhi, February 16, 2021: Pee Safe, India’s leading hygiene and wellness brand, has marked its offline foray with a physical store in Ahmedabad today. The store, located in the Ahmedabad One Mallwas inaugurated by actor, model, and influencer Esha Kansara in the presence of the Pee Safe team. The company aims to open around 15 more stores in the next 12 months mostly in Tier 3 and 4 cities.

Pee Safe has always taken an unconventional approach when it comes to personal wellness, menstrual hygiene and introducing and creating awareness around sustainable products. The brand has been a forerunner in this respect. Pee Safe’s offline foray comes in light of the increased demand for hygiene and sanitation products amidst heightened awareness due to the pandemic.

Speaking about this, Vikas Bagaria, Founder, Pee Safe and Raho Safe, said, “It is a great feeling to be launching the first physical store for Pee Safe and Raho Safe products. We have been working towards access to better hygiene and sanitation for Indians ever since our first product was launched. Since then, there has been no looking back. In fact, the demand only increased during the pandemic and despite initial challenges such as that of manpower, we ensured we kept the cycle going. Even now with the launch of these physical stores, we want to be able to reach out to consumers in the Tier 3 and 4 cities as well. You can expect to see more of our stores soon in cities other than Ahmedabad going forward.”

Adding further, Model, Actor, and Influencer,Esha Kansara, said, “I am happy to inaugurate Pee Safe’s flagship offline store in Ahmedabad. Pee Safe has been doing phenomenal work for many years in the area of hygiene and sanitation products. For me, these are the cornerstones to a better life for every individual and the better growth of a country as well. Their products like the toilet seat sanitizer spray, biodegradable sanitary pads, menstrual cups, etc., are something that every consumer should consider using as more sustainable options. I congratulate the brand and its team for this growth and wish them all the best in their future endeavours.”

Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. In March 2020, Pee Safe launched its sister concern Raho Safe to provide affordable hygiene and wellness products to consumers. The brand brings in affordable products such as sanitary pads, disinfectants, and hand sanitizers. Raho Safe recently brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador. Bhutanese actor and influencer Tandin Bidha is Raho Safe’s brand ambassador in Bhutan.

Pee Safe’s products are currently available in modern trade, general stores, airports, organized stores across 40+ cities, online at  leading e-commerce platforms. Since inception, the brand has diversified into products including eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Breast Pads, Natural Intimate Washes, Wipes and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks. Pee Safe has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.

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New Delhi, November 13, 2020: Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, is showing how to spread happiness and hygiene this festive season. The brand’s Diwali campaign talks about how you can #RahoSafe, and with a small gift, make the world more hygienic to bring everyone closer.

The pandemic has not only changed how we work but also the way festivals are being celebrated. There is apprehension around safety and hygiene making people wary of exchanging gifts too. Raho Safe’s campaign focuses on how we can still gift responsibly and something that is hygienic and safe with Raho Safe Essentials.

Raho Safe Essentials include Multipurpose Surface Protectant, Hand Sanitizer, Cleansing Wipes, and Sanitary Pad. All Raho Safe products are affordable and kill 99.9% of the germs. Speaking about this, Vikas Bagaria,Founder, Raho Safe, said, “Diwali this year has come with a twist with most of us celebrating at home. However, what has not changed is the spirit of bringing happiness through gifts. At Raho Safe, we are urging everyone to gift differently this year, with products that are safe, hygienic and help you stay germ-free. #RahoSafe this year and gift everyone an Essentials kit. Raho Safe products are formulatedand designed specifically for our TG, who are also well-informed and aware. They address the needs of our consumers pan India and we are constantly inspired to innovate for them.”

Pee Safe’s sister concern Raho Safe launched in March 2020 brings in affordable products such as sanitary pads, disinfectants,and hand sanitizers. Pee Safe recently signed on MP and actor Nusrat Jahan as its regional ambassador and Raho Safe brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador for two years.

Apart from retail stores, Pee Safe and Raho Safe products are also available online across leading e-commerce platforms. Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Raho Safe offers hand sanitizers, multi surface protectants and other products. While both brands have registered good growth, it has increased further given the heightened focus on personal hygiene and sanitation post COVID-19.

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