Having a nutritious and balanced diet is the most important way to keep ourselves healthy. This will support and boost our immunity. A healthy lifestyle always helps in building a healthy and immunized body. In specific to our diet, a well-balanced diet may help in reducing the risk of dealing with life threatening diseases like cancer, especially blood cancer.  Blood Cancer is among the common type of cancers that affect people of all age groups, and India stands 3^rd in number when it comes to blood cancer.

Blood cancer usually occurs when DNA is faultily altered. It happens when there is a fault in the development of blood cells, which leads to improper functioning of cells. As per many experts in the field of leukemia (blood cancer), 90% of the types of blood cancer can be cured. And almost 30-35% of people deal with these types of diseases only due to improper diet. This genetically occurring blood infection is among those diseases which can be prevented or delayed if your lifestyle and food patterns are healthy. And a balanced and healthy diet includes all types of nutrient-rich fruits and vegetables, and low-fat proteins, such as fish, lean meats and poultry.

Ways to lower the risk of blood cancer

Genetics and environment, are few risk factors for cancer. These factors cannot be avoided, but as per research about 70% of lifetime cancers can be preventable only through lifestyle changes, such as –

• Proper/right body weight
• Staying hydrated
• Zero usage of tobacco
• Exercising regularly

These changes in lifestyle can play a vital role in having a healthy body. Eating vegetables, fruits, legumes, nuts, beans, cereals, grains, fish, and unsaturated fats such as olive oil also known as Mediterranean diet, can lower the risk of a variety of common cancers. And this effect is more on people who have a history of cancer in their family.These changes in the long term can bring in a huge impact on health. And for people who are already dealing with cancer, a rich nutritious diet will provide the immunity in them in their challenging times.

One of the other ways to prevent blood cancer is through consuming antioxidants, more specifically plant based foods. These foods have naturally occurring anti-oxidants in them, this will help in boosting your immunity system and help in fighting against cancer cells. Some foods that are rich in anti-oxidants are

• Carrots, Brussels sprouts, and squash
• Broccoli, spinach, and beans (non-starchy vegetables)
• Tomatoes, guava, watermelon lycopene high foods
• Oranges, berries, peas, bell peppers, dark leafy greens and other foods high in vitamin C
• Add ginger, garlic, onion, turmeric and coriander in your foods, this will boost your immunity to fight cancer producing cells.

Avoid practices like :

• Consuming apple juice, instead eat the whole apple
• Trans – fat, fried, foods should be avoided pizza, French fries, fried chicken, cookies, muffins
• Limit the saturated fat based foods like red meat and dairy products
• Consume more unsaturated fats like fish, olive oil, nuts, avocados, flax seeds

It is said that, “a healthy and balanced diet, builds and strengthens a person from their core.” Put a tab on your unhealthy habits, make them occasional and strictly follow a totally nutritional diet. Make sure that your diet includes all the energy and immunity building foods. Follow a proper diet plan, consult a dietician if required.

Ms. Pavithra Raj
Chief Dietician- Columbia Asia Referral Hospital
Yeshwanthpur, Bengaluru.

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Add Veda Life Care, an Ayurveda and wellness start-up, backed by former Ace Shooter Abhinav Bindra and franchise Retail Company, Franchise India, has achieved a 300% growth since the last year. The transforming belief of people in Ayurveda has led to the immense growth of the company. Add Veda formulates and manufactures range of Ayurvedic products for health, wellness and beauty. The COVID pandemic has been a blessing in disguise for the start-up as Ayurveda is the most talked about medicine system to boost immunity.

The Ayurvedic products of Add Veda are formulated and produced under the expert guidance of Dr. Jogesh Passi, one of the Founders & Director of Add Veda and a practitioner of Ayurveda who has over 35 years of experience in this field. Looking at the market demand, the start-up recently launched 14 new Ayurvedic products with herbs like Ashwagandha, Giloy, Neem, Tulsi, Curcumin, Spirulina, etc., which makes the start-up’s portfolio to 40 proprietary medicines, classical formulations, supplements and cosmetic products.

“We formed Add Veda with the sole objective of providing authentic, pure and effective Ayurvedic formulations, which are natural, chemical-free, healthy solutions for the mind, body and soul. We are into the business for the last 35 years and have observed that over the years people have formed trust in Ayurveda. Our experience enticed us to venture out as a manufacturer and supplier and reach out for the wellbeing of people”, says Dr. Jogesh Passi, Founder & Director, Add Veda.

Initially, Add Veda was selling its products through various digital platforms and leading pharmacy chains in Delhi/NCR, but due to operational issues, the start-up had to switch to digital only model. This model worked out for the start-up, and under the guidance of its investors, former Ace Shooter Abhinav Bindra’s Venture fund, Shooting Star LLP and franchise Retail Company, Franchise India, the start-up started witnessing an upward graph and since then there hasn’t been looking back.

“The online model has been working out very well for us and we see YoY growth of the company. During the past one year, Add Veda has seen its gross revenue growth by over 300%. Riding on the recent uptrend, Add Veda hopes to replicate this growth in the future as well”, says Ankush Passi, Founder & CEO, Add Veda.

About Add Veda

Add Veda was born in the year 2016 and is focused on Ayurveda and wellness products. Growing up, Mr. Ankush Passi, Founder & CEO of the start-up, watched his father, Dr. Jogesh Passi (G.A.M.S.), Founder & Director, caring for his patients at Dr. Passi’s Herbal Research Centre. Dr. Passi’s love for his patients and Ankush’s own interest in all things herbal, was the inspiration behind Add Veda. Add Veda’s guiding philosophy is to take the wisdom of Ayurveda to the world.

Add Veda offers a wide range of Ayurvedic 40 plus proprietary medicines, classical formulations, supplements and cosmetic products, which are formulated under the expert guidance of Dr. Passi and manufactured in a strict quality-controlled environment at its production facility at Ludhiana. All the products are available at various e-commerce platforms.

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New Delhi, 4^th September 2020: Nutrition is the science or practice of consuming and utilising well-balanced food. A balanced diet is important for an individual’s good health and well-being. Vestige Marketing Pvt Ltd, India’s one of the leading direct selling company is celebrating National Nutrition Week from 1^st September to 7^th September 2020 and is offering a wide range of health and wellness products.

This week-long initiative is aimed at spreading awareness about the importance of nutritional products and how they boost immunity. A series of activities planned for the week is aimed at encouraging the use of supplements in today’s hectic and stressed life.

There is a broad spectrum of events that range from a Live Talk on the Vestige Facebook page by industry nutrition experts, launch of digital Health Guide, which is an e-book that helps people with in-depth guidance to gain good health through Vestige products, as well as tips on nutrition, daily contests/quizzes and some special offers.

Commenting on the week-long celebrations, Mr Gautam Bali, MD, Vestige Marketing Pvt Ltd said, “As India’s leading health &wellness company, we feel that it is imperative to educate today’s youth about the importance of right nutrient intake in their daily diet. I am confident that Vestige’s endeavour to empower customers with the right information on health supplements will play a key role in fostering a ‘Wellness Quotient’ in today’s youth. I am happy that our experience of close to two decades in the industry will set new benchmarks in the health & wellness category. We aim to channelize the importance of nutrition in today’s scenario that will have a direct bearing on the country’s social and economic development and productivity.”

Since 1982, National Nutrition Week has been annually observed in the first week of September (1-7) to promote awareness about proper nutrition in diet. The National Nutrition Week (NNW) is an annual nutrition event organised by Food and Nutrition Board within Ministry of Women and Child Development, Government of India.

For more details about Vestige, please visit www.myvestige.com

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