Savethesaviours awareness campaign from KARAM to fight COVID-19

Savethesaviours awareness campaign from KARAM for healthcare workers to fight COVID-19  highlights the day to day threats that they are facing while selflessly working to protect lives.  

New Delhi: KARAM, India’s leading personal protective equipment (PPE) manufacturing company, has initiated an awareness drive to highlight the threats that healthcare workers are facing everyday, while selflessly working to save the country from the pandemic. Healthcare workers are the real heroes who are putting their lives at stake by contributing towards saving lives and making people feel safer. And, in order to help them, KARAM has introduced the #Savethesaviours campaign.

Launched last month across KARAM’s social media platforms, the campaign was to   to raise awareness about the day to day threats that the healthcare workers are facing while selflessly working to protect lives. The overall campaign delivered a powerful message on social media to show support towards the community and indicate threatening hazards at the workplace, the right use of PPE equipment and key product features that KARAM has on offer.

Speaking about the initiative, Ms. Kavita Nigam, chief human resources officer at KARAM group said,“As part of our mission to spread awareness about the COVID-19 pandemic, we had launched the campaign to spread awareness about the threatening hazards that our healthcare workers are facing every day and helping them identify the right PPE and its utilization. The campaign will bring the healthcare workers of India into its fold and drive a collaborative approach towards their safety and well-being during the ongoing situation.”

The different phases include:

Phase 1: Potential hazards at healthcare settings

• Highlighting the biological hazards, chemical hazards, hazards from use latex gloves, electric hazards and everyday risks at healthcare settings
• This phase helps in spreading awareness about risks from exposure to:
  • Airborne and blood-borne pathogens which causes a serious risk to healthcare workers i.e. causing and transmitting infectious diseases which include bacteria, fungi and viruses in hospitals
  • Hazardous Chemical; careful selection and adequate use of chemicals for treating patients,cleaning, disinfecting etc.
  • Slips and falls; everyday risks at healthcare include; Wet floors, grease or food, tripping hazards – cords, tubing or hoses, bad lighting and floor mats and runners which are used improperly
  • Latex Allergies; the workers are at high risk of infections such as itching and runny nose, difficulty in breathing and anaphylaxis (allergy-induced shock) which is due to frequent exposure of latex gloves
  • Electric Hazards; ensuring employees to be aware of electric shocks, electrocutions fire, damaged electrical cords which can lead to possible shocks or electrocutions

 Phase 2: Choosing the right PPE for different applications

• This phase helps in identifying the right PPE for different applications. The most important factor of this phase is to ensure proper utilization of PPE and make sure that healthcare workers are fully aware about their protection at the workplace and ensure the PPE fulfil various requirements:
  • Correct application – Right Fit – Nature of the Hazard
  • Severity of the Hazard – Localization of the Contaminated Area – Reliability of the Equipment

Phase 3: Showcasing the product with key features

• The third and last phase showcases the product offering by KARAM and explains their key features along with correct utilization
• Further spreading awareness about the right solution in a particular situation

As a purpose driven organisation, KARAM has been providing support to the healthcare workers through safety products amid the ongoing situation. The company recently began manufacturing protective goggles and medical face shields to offer protection to healthcare workers treating Covid-19 patients and also released a digital video to salutes the COVID-19 warriors.