Mumbai, 18/11/20: Petit BamBou, the leading freemium, non-religious, mindfulness app in Europe that helps people cultivate a healthy habit for their mental well-being, is now available in India. With 6.4 million users worldwide, Petit BamBou is one of the most downloaded apps in the Health and Fitness category, and over 145,600 ratings in IOS with a rating of 4.5 out of 5 and 78,700 ratings in Android with an average rating of 4.5/5. The app was founded in 2014 by Benjamin Blasco and Ludovic Dujardin, friends and web entrepreneur, with the common goal of making the practice of mindfulness meditation more accessible.

India is the land of yoga and meditation, concepts that are not alien to the subcontinent. Petit BamBou’s expansion into the country is aimed at accessing this market as also offer the varied expertise of professionals on its platform to users. The launch of the internationally acclaimed app in India also comes at a time when levels of stress and anxiety are at an all-time high triggered by confinement, job losses, uncertain political scenario, among other things.

Petit BamBou, created and developed in collaboration with certified experts and professionals specializing in mindfulness, meditation and psychology, has a catalogue of over 330 meditative and mindfulness exercises, organized in paths. The app is launched by leveraging the community of the Petit BamBou Facebook page, a virtual character, cheerful and positive, who embodies a wise old man, followed by 930K fans.

Speaking about this, Benjamin Blasco, said, “Stress, lack of sleep, and other lifestyle issues are commonplace today. This has been exacerbated by the pandemic which has brought about a new normal. In the lockdown days, there was uncertainty around how things will proceed across all sectors, and this continues to be the case even now that activities have resumed. In such a humdrum, there is a need for people to cultivate serenity, deal with anxiety, and ensure that their mind and body are still for holistic well-being. This is exactly what Petit BamBou aims to offer. After a successful run in Europe, we are now in India and hope to make a significant impact on people’s lives, especially Gen Now, which is seeking these solutions.”

Betsy Parayil-Pezard, who lends her voice in English for the app, says, “Sound has an integral role to play in the domain of mindfulness and meditation. It creates a resonance within us that can generate deep well-being. Well-chosen sounds can impact the mind and its capacities and amplify our connection and enjoyment of the present moment. As a certified professional coach and student of mindfulness, I am honoured to be a part of Petit BamBou’s app and the venture’s journey toward bettering people’s lives.”

The meditation exercises in the app cover important topics such as sleep, stress and pain management, anxiety, relationships and work, accompanied by videos and explanatory stories to understand the cardinal principles of mindfulness meditation. The application offers free customizable sessions for duration and background music as well as tools for short meditations. All programs are usable even when the phone is in airplane mode. To clarify doubts or deepen some topics, there is an FAQs, forums and other useful contacts’ section.

The application is simple and high on usability with an immediate and easy to understand interface that embodies a zen spirit.The main menu includes a tab dedicated to the reproduction of the meditation session; one that allows access to the catalogue of available programs; the third, called “sound”, offers different musical atmospheres; and the last, linked to the personal profile, summarizes the hours of practice.The Petit BamBou App is accessible from all devices and sessions are guided from start to finish.

The different voices lend themselves completely to relaxation, the atmospheres accompany the user into the heart of nature, near the water or in the countryside. By downloading Petit BamBou, users have the possibility to subscribe to have full access to the programs. The free part gives access to a meditative path of 8 sessions called ‘Discovery’; and to the sections ‘Free Meditation’; ’Sounds’, ‘minutes.’ By subscribing, one can discover the real added value of the app.

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Prime Minister Narendra Modi announced a complete 21 days lockdown in the nation in response to the Corona virus Pandemic. All the services and offices are on halt until this situation gets under control. India’s high population density has made it more prone to Covid19 and this lockdown is now the only safest option for everyone. Being at home for a long time is not easy for office workers and daily wagers. It can affect mental health and it’s been seen that this outbreak has resulted in creating fear and stress in people. 

When this lockdown was imposed it’s supposed to stop the imminent spread of this virus but a country of 1.3 billion population on halt has also provided the cleanest and better environment. All the factories, markets, and transport are on halt and this has resulted in the pollution-free cities. This is the best time for all to meditate and do yoga in this clean and fresh air which is also good for our body.

Due to this fast lifestyle of all working people, there’s not much time for them to relax and enjoy their surroundings, there’s a lot of mental pressure and stress they deal within their life. This lockdown is a privilege to those people who want to cleanse their mind and body and get rid of all the negativity. This calm and peace in life are important.  There are many social workers and healing masters from where you can always get advice on healing and rejuvenation.

Doing yoga and meditation is very good:

This  lockdown is the only step that we can do from our side to protect ourselves from this deadliest virus. We all know it’s not easy to just stay at home and you don’t have to do anything productive the whole day. But it’s the best time that we can ask for. This is the only time when we can keep ourselves away from all the stress and negativity in our life. Also doing yoga and meditation is very good for your mind and your soul to keep you away from all the anxiety and negativity.

Our surroundings matter a lot as the aura of another person can make you affect. It’s better to keep your aura clean and positive. Being alone in another city away from your family can be very lonesome but this is the time you can be with them, and spending time with your loved ones can automatically make you positive and less anxious about anything. Reading can also be another good option for keeping yourself busy and it can also keep your mood happy and cheerful. This fight is not going to be easy and as I can see it’s going to be the longest one, so it’s better to keep yourself uplifted with positive vibes.

Gurpreet Singh Arora, Co-founder

The Center of Healing,New Delhi

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