New Delhi: Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead of International Women’s Day 2020. It is trending as #BeSafewithPeeSafe on various social media platforms.

Thappad, to be released this Friday, 28^th February, shows how in a marital relationship, one slap is enough to become the deal breaker. Pee Safe believes that the same holds true for the health and hygiene of women. Diseases such as urinary tract infection (UTI) can cause long-term complications if they become a recurring phenomenon. So steps must be taken to ensure that they don’t happen even once.

In the video, Taapsee speaks about how it is important to take precautions against both violence and health issues – and Pee Safe can become a trusted partner in empowering their well-being. The brand is a leader in the women’s personal hygiene segment and has directed its efforts towards preventing health issues amongst them since inception. Pee Safe has also partnered with the movie Toilet EkPrem Katha earlier.

Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “Pee Safe partners with Thappad starring Taapsee Pannu. We are happy to partner with the movie Thappad. The movie has some brilliant performances especially by Taapsee and encourages women to take charge of their own well-being and safety. Pee Safe is empowering women to do this through products such as the toilet seat sanitizer spray which can prevent UTI and other infections. On International Women’s Day, it is time for women to take a pledge and say yes to good health and personal hygiene.”

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