New Delhi, March 26, 2020 :With the rising number of corona virus cases in India, there has been an explosion of conversations related to Covid-19, largely centered around how to treat, contain and suppress it. The volume and the velocity through which these messages are shared can sometimes lead to uncertainty, stress, and panic. To address this, it becomes even more important that information shared should be verified and comes from a reliable source.

In a mission to share best practices and knowledge related to the global pandemic, Pristyn Care – a healthcare company that specializes in elective surgeries through the latest technologies, has launched a digital campaign #MakeSpaceFor Safety. The campaign highlights the importance of social distancing and to foster realization and motivate people to practice the same. The company is also running a special series of blogs addressing all subjects related to corona virus which are extremely crucial and essential to ‘flatten the curve’.

Pledging solidarity, the campaign also salutes doctors and other medical professionals who are working tirelessly in an unprecedented environment to treat patients succumbing to this outbreak. Pristyn Care founders, associated doctors, surgeons, and employees who normally write their name on LinkedIn in tightly connected Myriad Pro script have changed and added — space between each letter. The underlying message here is, “Staying apart is the best way to flatten the curve and break the chain.”

On the campaign launch, expressing gratitude to the medical fraternity and reiterating the imperative safety measures, Harsimarbir Singh, Co-founder, Pristyn Care said, “We owe a huge thanks to the heroes on the front line of the corona virus pandemic. As a consumer internet company in healthcare, we often find our associated doctors, surgeons and employees battling hard to keep up the promise to deliver. But the hard work of these professionals is wasted if the country’s citizens do not follow social distancing, which is, undoubtedly, the need of the hour. We applaud the government’s decision of a nationwide lock down and urge people to stay at home.”

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