Mumbai, 15^th July 2020: SARVA, India’s fastest growing yoga-based wellness ecosystem, has brought onboard experts from various domains onto their global advisory board. The advisory team now includes Jen Yu, Ex Head of Product @Masterclass; Jeniffer Chang, ex Digital Media, Disney and Mayur Gupta, a marketing maverick, Ex Spotify, Freshly, Kimberly – Clark. Each of these domain experts will bring their unique skill sets to the table in helping the brand grow.

Speaking about this, Sarvesh Shashi, Co-founder, SARVA, said, “We’re at a stage in SARVA where quality growth is of utmost importance. Jen You, Jeniffer Chang and Mayur Gupta, each bring years of expertise, knowledge and growth-mindsets and are themselves powerhouses of talent. They each will be mentoring teams across different functions, all of which are pivotal to SARVA’s business. We believe their inputs and experience will not just help the team at Sarva amplify their efforts but also fuel it in the right direction.”

As a homegrown brand, SARVA has been going all-out to bring the benefits of yoga to everyone from Hollywood to Haridwar – in an all-new avatar. While the brand has already been instrumental in making yoga and mindfulness fun, it pivoted to newer heights with its initiatives recently. It is one of the only brands to have garnered global investor interest and support. SARVA is backed by global celebrities like Jennifer Lopez and well-known investors Mark Mastrov and Alex Rodriguez to celebrities, influencers, and experts like Malaika Arora, Aishwaryaa Dhanush, Shikhar Dhawan, Shahid Kapoor, etc.

Adding further, Jen Yu, said, “I am excited to be part of a young and growing brand like SARVA which has emerged as a frontrunner in making yoga popular among millennials. Their initiatives in the wake of the pandemic and lockdown to offer live online classes are highly commendable. It is always a pleasure to work with brands that focus their work around customer pain points and come up with appropriate solutions. I hope to utilize my experience and help the brand catapult further.”

“During a crucial time in human history, SARVA rose to the challenge and cemented its role in the post-Pandemic world as a leading provider of health and wellness.I decided to join SARVA – as a member as well as a business advisor – because I recognize the immense potential of this unique brand to deliver the benefits of yoga and mindfulness to a global audience.” said Jeniffer Chang.

Mayur Gupta commented, “Driving business growth and user habits while building an authentic, purpose-driven brand has been a passion of mine especially in this growth at all cost world. With the growth and mission SARVA has had, they are already winning at that intersection and impacting lives both in India and globally. There was never a better time to drive awareness and access for mindfulness and meditation as a way of life and as a Buddhist myself I could not have been more excited to be part of that team.”

SARVA recently launched its digital offering, currently divided into 2 categories: Body and Mind. The 3rd category to be launched soon is called Nourish. SARVA’s offerings address millennial fitness needs and the brand is working towards connecting 7 billion breaths. Its recent cool and fun campaign called Yoga+ showcases yoga as a seamless part of various lifestyles, individuals, and professionals.

Through its powerful network of influencers, SARVA has been instrumental in engaging people virtually through various interactive sessions and immunity booster modules in 25 countries including the US, UK, and Italy. SARVA and its women-centric arm DIVA Yoga have a global digital reach of over 200 million. The brands have set out to help people across different countries connect with this holistic practice and achieve the associated benefits. For more information or to join the classes, people can log on to www.sarva.com

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SARVA appoints Talking Point  as its PR agency.

Mumbai: SARVA, India’s fastest growing Yoga Studio Chain, has appointed integrated communications agency, Talking Point Communications (TPC) as its PR agency to help further its mission of spreading large-scale awareness on yoga through various targeted campaigns. The announcement was made following an agency review initiated by the board of directors at SARVA in November 2019.

 Talking Point Communications will support SARVA in strategic counsel and planning, media relations, issues, and crisis management, advocacy and integrated campaign development. Some other clients the agency works with include bigbasket, Housejoy, Melorra, Space Matrix, Pee Safe, The HillCart Tales, Furlenco The Live Love Laugh Foundation, Medlife, and Portea, among many others.

 Speaking about this, Nitin Agarwal, CMO and Head of Digital Business, SARVA, said, “We are happy to have on board Talking Point Communications as our PR agency. The team brings proven strategic PR expertise which will enable SARVA to further grow as a global brand and expand its reach. We believe that Talking Point’s immense experience in health and wellness sectors and their capabilities in stakeholder outreach will make this a mutually beneficial association.”

Adding her comments, Ms Naina Aggarwal Ahuja, Founder and COO, Talking Point Communications, said, “We are delighted to partner with a disruptive young brand like SARVA and at a time when they are at an important phase of growth and expansion. SARVA has emerged as a name to reckon with in promoting yoga-based fitness and is associated with many notable names. We look forward to providing SARVA with integrated communications support across their corporate as well as brand portfolios.”

A disruptor in the fitness and wellness category, SARVA is focusing on the millennial population. With 25 different forms of practices, different yoga practices, the venture plans to make yoga popular amongst the urban youth. SARVA has rapidly grown since its inception and runs studios across two formats: Diva Yoga and Sarva Yoga.

Founded in 2016 by Sarvesh Shashi, SARVA envisions to build a global community of physically, mentally and emotionally fit individuals, through yoga, mindfulness, movement and beyond. SARVA does this through two approaches: physical and digital. The physical approach includes the company’s state-of-the-art brick and mortar studios and lifestyle products. The accessible and interactive digital platform constitutes the digital approach.

 The company has so far raised over 8 Million USD from an illustrious list of global investors including David Giampaolo, noted entrepreneur in the global health and fitness sector; Mark Mastrov, an entrepreneur hailed as the ‘Steve Jobs of Fitness’; Jennifer Lopez, Alex Rodriguez, Zumba, etc. The angel round also included investments from Bollywood Actors like Malaika Arora, Aishwarya R Dhanush, Shahid Kapoor and Mira Kapoor.

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