New Delhi, December 09, 2020: RB (Reckitt Benckiser), a leading global consumer health and hygiene company, has announced the launch of ‘The RB inGen challenge’ in partnership with TiE Delhi-NCR. RB with its initiative ‘inGen’is looking to invite the next generation of Indian innovators to showcase their solutions for targeted hygiene needs. The shortlisted startups will get an opportunity for deep domain and business mentorship by experts from both RB & TiE.

Speaking about the initiative, Mr. Narasimhan Eswar, Senior Vice President, RB Hygiene, South Asia, said, “At RB, we fearlessly innovate and seek new opportunities in a relentless pursuit of a cleaner and healthier world. Indian minds have been stirring up a revolution by demonstrating the power of innovation and entrepreneurship across sectors, but we feel there is still immense untapped potential in the health and hygiene space. With RB’s ‘inGen Challenge’ we aim to nurture and usher the next generation of Indian innovators by giving them an opportunity to showcase their brilliant work and provide them with assistance through mentorship programs, monetary prizes and more.”

“Hygiene is the foundation of health!The global pandemic has reinforced the need for improved hygiene products, services, and education. The RB ‘inGen Challenge’ seeks entries from Indian startups that will disrupt the current equilibrium in the areas of disinfection, cleaning and pest control as well as in cleaner air and water”, said Kaushik Roy, Regional Finance Director, RB Hygiene, South Asia.

Rajan Anandan, President of TiE Delhi-NCR, added, “The program is curated to provide startups opportunities to seek mentorship and benefit from the immense research, product and market knowledge as well as explore potential partnership opportunities with Reckitt Benckiser. The program is focussed on inviting innovative startups that are working towards making it easy for individuals, families, and communities to live in a cleaner and healthier world to take part in this unique Challenge.”

The shortlisted startups will also get an opportunity to win cash rewards of upto INR 5 Lakhs along with complimentary membership of TiE Delhi-NCR. For more information visit www.rb.com  or  www.delhi.tie.org

The post RB (Reckitt Benckiser) launches ‘The RB inGen challenge’ appeared first on Health Vision.

Centennial, Harpic has been functioning to provide clean and hygienic sanitation solutions throughout the globe. Harpic, a leading toilet care category provider in India, has been pioneering the root of hygiene and sanitation in Indian households for years.

Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner have been tested by internationally accredited external laboratories and have been proven to effectively kill >99.9% germs and the Sars-Cov-2 (Covid-19) virus when used undiluted. Harpic, with its new brand campaign- ‘Saaf Nahi Swachh’, is educating consumers on superior hygiene and disinfection of toilets and bathrooms at home to protect their family’s health & well-being.

Harpic’s range of Toilet and Bathroom cleaners not only provide superior cleaning and disinfection but have also been found effective at killing the Covid-19 virus while being extremely water efficient vs commonly used detergents. Akshay Kumar, Actor as the brand advocate commented, “Being associated with Harpic has helped me reach out to Indian audiences and educate the Indian audiences them on the need for optimum hygiene and sanitation. During the ongoing pandemic, where everyone is aware of the need to wash hands, disinfect floors and surfaces, cleaning toilets & bathrooms that can have illness causing germs is equally important. I am certain that this campaign will be a message for consumers not just to clean but also to disinfect their bathrooms and toilets, thus avoiding the spread of infection.”

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia says, “Over the last 100 years, Harpic has been a champion in providing access to clean and hygienic sanitation solutions across the world. Its communication has been focused on driving behavior change. With our new ‘Saaf Nahi Swachh’ campaign, we’d like consumers to adopt superior disinfection at home to keep their loved ones protected.

Dr. Skand Saksena, Director R&D, RB Hygiene, South Asia highlights, “Harpic plays an important role in providing superior solutions that effectively clean and disinfect toilets/bathrooms. Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner, have been scientifically proven to successfully kill Sars-Cov-2 virus when used undiluted. These products, therefore, play a contributory role in protecting homes and families during this tough time.”

The post Harpic highlights the importance of cleaning and disinfect toilets and bathrooms appeared first on Health Vision.

Mumbai, June 25 2020: In an attempt to break the chain of this fast spreading COVID-19 infection, RB Hygiene has extended its support to the COVID-19 control room of the Maharashtra Government by donating 1,60,000 litres of Lizol and Harpic for disinfection. COVID-19 Control Room has been working relentlessly with the municipal corporations and the state government since the onset of the pandemic by disinfecting public areas including hospitals and public facilities in Covid-19 affected zones. Through this alliance with RB they are looking at cleaning and disinfecting public and community toilets with Harpic and using Lizol to disinfect hospitals and public areas across Maharashtra.

Commenting on this donation, Narasimhan Eswar, Senior Vice President, RB Hygiene,South Asia said, “Amidst these unprecedented times, we wanted to extend our support to public healthcare institutions and frontline workers who are working tirelessly to keep our citizens safe. The donation of our trusted disinfection brands Lizol and Harpicto the Maharashtra government will aid in cleaning and disinfecting areas to help break the chain of infection.”

Shri. Bhushan Gagrani,Incharge- CSR Cell, COVID-19 Control Room,Maharashtra said, “With the number of cases increasing daily, it is getting even more critical to clean and disinfect public areas and healthcare institutions at regular intervals. We are grateful to RB for extending support in this collective fight against COVID-19 pandemic and for their generous contribution of disinfectants Lizol and Harpic.”

RB India recently announced a donation of 1 million litres of Lizol and Harpic to aid Indian states in fighting this crisis especially in public health institutions and at the frontline with health and sanitation workers. RB is a trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more.  20 million RB products a day are bought by consumers globally.

For more information visit www.rb.com

*RB is the trading name of the Reckitt Benckiser group of companies

The post RB extends support to combat COVID-19 crisis in Maharashtra appeared first on Health Vision.