New Delhi, November 13, 2020: Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, is showing how to spread happiness and hygiene this festive season. The brand’s Diwali campaign talks about how you can #RahoSafe, and with a small gift, make the world more hygienic to bring everyone closer.

The pandemic has not only changed how we work but also the way festivals are being celebrated. There is apprehension around safety and hygiene making people wary of exchanging gifts too. Raho Safe’s campaign focuses on how we can still gift responsibly and something that is hygienic and safe with Raho Safe Essentials.

Raho Safe Essentials include Multipurpose Surface Protectant, Hand Sanitizer, Cleansing Wipes, and Sanitary Pad. All Raho Safe products are affordable and kill 99.9% of the germs. Speaking about this, Vikas Bagaria,Founder, Raho Safe, said, “Diwali this year has come with a twist with most of us celebrating at home. However, what has not changed is the spirit of bringing happiness through gifts. At Raho Safe, we are urging everyone to gift differently this year, with products that are safe, hygienic and help you stay germ-free. #RahoSafe this year and gift everyone an Essentials kit. Raho Safe products are formulatedand designed specifically for our TG, who are also well-informed and aware. They address the needs of our consumers pan India and we are constantly inspired to innovate for them.”

Pee Safe’s sister concern Raho Safe launched in March 2020 brings in affordable products such as sanitary pads, disinfectants,and hand sanitizers. Pee Safe recently signed on MP and actor Nusrat Jahan as its regional ambassador and Raho Safe brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador for two years.

Apart from retail stores, Pee Safe and Raho Safe products are also available online across leading e-commerce platforms. Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Raho Safe offers hand sanitizers, multi surface protectants and other products. While both brands have registered good growth, it has increased further given the heightened focus on personal hygiene and sanitation post COVID-19.

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New Delhi, October 19, 2020: Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, is calling out men and women to narrate their “Ek PERIOD kikahani” and own the color red – symbolizing periods. The brand aims to normalize period talk and encourage #MenBuyingPads. The idea is to also be able to speak up about menstruation irrespective of gender and get over the awkwardness of carrying/buying/wearing a pad.

Raho Safe’s social media handle is abuzz with #HaqSeLaal and red as a mark of both power and purity. The contest Ek PERIOD kikahani is an offshoot of its recent campaign that aims to break the black poly bag barrier while buying pads, and talk about how men can buy them too. Raho Safe is driving the change from period as a taboo topic to something that everyone is comfortable speaking about.

Speaking about this, VikasBagaria, Founder, Raho Safe, said, “We think it is time to normalize men buying pads and periods as such. It is also time that we educate men about menstruation and all its aspects. We want to send across the message that sanitary pads are not something to be hidden in newspapers or black polythene but an essential item – as important as anything else on your monthly grocery list. Red is powerful and pure and it is okay to bleed red. It’s okay if men know that you bleed.”

For the contest, people can send in their pad buying/period stories in the form of a narrative or poetry. Entries must be in the video format and uploaded on the person’s Facebook/Instagram handle. They need to tag @rahosafe and @peesafe and use #MenBuyPads and #ekPERIODkikahnani in the caption as hashtags. The video must be between 2 to 5 minutes in length and the last date for entries is 20^th October 2020.

The winner will receive a cash prize of INR 15,000 and an e-certificate. The second and third prizes are a cash prize of INR 10,000 and an e-certificate and INR 5,000 and an e-certificate, respectively. The contest will be judged by actor Sharib Hashmi, Director Imtiaz Ali’s daughter Ida Ali, and music artists Barbie Rajput and Rakesh Tiwari.

There are nearly 336 million menstruating women in India but only 121 million (roughly 42%) use sanitary napkins. Despite the progress in addressing the taboo against menstruation and access to pads, there is still room for improvement. Raho Safe has been actively campaigning to focus on this aspect through various initiatives that break the stigma surrounding bleeding.

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