New Delhi, November 13, 2020: Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, is showing how to spread happiness and hygiene this festive season. The brand’s Diwali campaign talks about how you can #RahoSafe, and with a small gift, make the world more hygienic to bring everyone closer.

The pandemic has not only changed how we work but also the way festivals are being celebrated. There is apprehension around safety and hygiene making people wary of exchanging gifts too. Raho Safe’s campaign focuses on how we can still gift responsibly and something that is hygienic and safe with Raho Safe Essentials.

Raho Safe Essentials include Multipurpose Surface Protectant, Hand Sanitizer, Cleansing Wipes, and Sanitary Pad. All Raho Safe products are affordable and kill 99.9% of the germs. Speaking about this, Vikas Bagaria,Founder, Raho Safe, said, “Diwali this year has come with a twist with most of us celebrating at home. However, what has not changed is the spirit of bringing happiness through gifts. At Raho Safe, we are urging everyone to gift differently this year, with products that are safe, hygienic and help you stay germ-free. #RahoSafe this year and gift everyone an Essentials kit. Raho Safe products are formulatedand designed specifically for our TG, who are also well-informed and aware. They address the needs of our consumers pan India and we are constantly inspired to innovate for them.”

Pee Safe’s sister concern Raho Safe launched in March 2020 brings in affordable products such as sanitary pads, disinfectants,and hand sanitizers. Pee Safe recently signed on MP and actor Nusrat Jahan as its regional ambassador and Raho Safe brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador for two years.

Apart from retail stores, Pee Safe and Raho Safe products are also available online across leading e-commerce platforms. Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Raho Safe offers hand sanitizers, multi surface protectants and other products. While both brands have registered good growth, it has increased further given the heightened focus on personal hygiene and sanitation post COVID-19.

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New Delhi, July 15, 2020: Pee Safe, India’s leading hygiene and wellness brand has signed on leading actor, influencer, and entrepreneur Jacqueline Fernandez, as the brand ambassador for their Raho Safe range of products. The popular actor will represent the extensive Raho Safe range that is not only high on quality but also affordable.

Jacqueline is an aspiration for every millennial and the modern-day woman and has over 42 million followers on Instagram alone. As the brand ambassador for the Raho Safe range, Pee Safe aims to leverage her popularity across various segments. The range includes an alcohol-based hand sanitizer, surface disinfectant, surface protectants, face masks, face shield, and other hygiene products. All Raho Safe products have seen increased demand during the ongoing COVID-19 pandemic given the focus on hygiene.

Adding her comments, Actor and Raho Safe’s Brand Ambassador, Jacqueline Fernandez, said, “At the outset, I wish to commend Raho Safe for their efforts towards ensuring hygiene and wellness for everyone. I resonate with the brand’s ideology of access to good hygiene and sanitation being a universal right and I am thrilled to come on board as their brand ambassador. All the products under the Raho Safe range, from the hand sanitizer to the face masks and surface disinfectants, are more important than ever in today’s scenario. And the best part is that they are also affordable. I truly believe that staying hygienic is not an option or a habit, but a way of life. I hope that we can together change people’s mindset and help educate the masses on the importance of hygiene both during and after the pandemic.”

Speaking about this, VikasBagaria, Founder, Pee Safe, said, “We are delighted to have Jacqueline on board as our brand ambassador for the Raho Safe range. She brings a lot of youthful energy and is a huge influence on the millennial generation. With her on board, we will be able to connect with every segment of the population, be it in the metros or the Tier 2 and 3 cities. The personal hygiene market is expected to reach $15 billion by 2023 in India, more so after the pandemic. We launched the Raho Safe range just before the Corona virus outbreak with an aim to improve access to better hygiene and wellness products that are also affordable. With Jacqueline, we also aim to strengthen our messaging around the importance of feminine hygiene.”

Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. Pee Safe had already been registering impressive year-on-year growth before the pandemic. There is now a further increase in demand and growth from the overall market perspective. Just before the onset of the COVID-19 pandemic, Raho Safe, a high-quality and affordable line of hygiene products was launched under the same parent company. The range includes different types of face masks including anti-dust, cloth, and innovatively designed children’s masks; a multipurpose surface protectant, alcohol-based hand sanitizers, surface disinfectant spray, a hand wash, amongst other hygiene products.

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