Mumbai, April 25, 2020: As the nation is coming together in these unprecedented times, Star India Network which reaches 700 million viewers a month, has launched a special nationwide campaign with consumer safety as its theme — TV Entertainment Recharge Ka Safe Tareeka.

The campaign promotes the urgent need for safety awareness, to keep families entertained while staying safe at home. Through its unique creative, it urges families to keep problems out of their homes by not stepping out — not even for their TV bill. It advises viewers to use the online facilities so that they can continue to #StayHomeStaySafe.

“Our campaign focuses on encouraging consumers to stay home and safe, remain entertained and pay TV entertainment bills online. We are leveraging the unparalleled reach of our popular GEC, Kids, Movies and Sports channels across multiple languages to spread the message, during these extremely difficult times,” said Gurjeev Singh Kapoor, President and Head – Distribution and International Business, Star India.

Star India has added even more to the entertainment quotient across its network of channels by bringing back on popular demand, classic shows. Viewers can exercise their brains daily with interactive games and experiments on the show Brain Boosterson National Geographic and also watch the journey that defined India’s fight against the deadly contagion in a new show Lockdown: India’s fight against Coron avirus – shot from home.

To watch Tv Entertainment Recharge Ka Safe Tareeka campaign video, CLICK HERE

#StayHomeStaySafe

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