The COVID 19 health crisis has witnessed the definition of ‘hygiene’ evolving significantly over the last couple of months. In light of Unlock 1.0, as restrictions get eased across states and offices, hotels, malls and other establishments gradually open up and people transition back to work, hygiene and germ protection have emerged as the predominant consumer needs.

ITC Savlon continues to accelerate customer-centric innovation and introduces yet another unique offering – the multi-purpose Germ Protection Wipes* to address this critical need for hygiene. With convenience at its core, Savlon Germ Protection Wipes* seeks to augment the category of wet wipes to offer a solution to help provide 99.99% germ protection*.

Savlon Germ Protection Wipes with its skin friendly pH and soft textured fabric can be effectively used on hands, and other parts of the body for 99.99% germ protection*.Also the innovative design makes it equally useful in cleaning frequently touched surfaces such as glass, marble, plastic, wood, and stainless steel including table tops, door knobs, and steering wheels making it an extremely convenient and easy to use multi-purpose pack. Savlon Germ Protection Wipes provides protection from 99.99% germs*and is packed for use anytime, anywhere.

Sameer Satpathy, Chief Executive, ITC Personal Care Products Business said, “With growing concerns amongst consumers about health and hygiene during this pandemic, our pursuit at ITC has been to develop effective and differentiated solutions that help address these concerns. The launch of Savlon Germ Protection Wipes* is yet another demonstration of this endeavour and leverages ITC’s institutional strengths in R&D, Science and Technology. Our innovation engine which has been at work during this pandemic and has enabled us to deliver new products in record time. With Savlon Germ Protection Wipes*, ITC’s hygiene portfolio forays into a new category.  Protection from 99.99% germs* in a convenient easy to use and carry on-the-go pack, makes Savlon Germ Protection Wipes* a significant innovation as we enter the nationwide unlock phase.”

Savlon Germ Protection Wipes* are available in peel and reseal packs of 10 wipes (priced at INR 45) and 72 wipes(priced at INR 185) acrossall retail channelsin the country. In the last 8 weeks, ITC’s personal care portfolio has introduced a series of health and hygiene products. The innovative launches include Nimwash vegetable and fruit wash, Savlon Hexa advanced hand sanitisers, Savlon Surface Disinfectant Spray, Savlon sanitiser sachet at 50p.

*Basis lab study on sample microbes. Wipes away germs

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New Delhi, April 21, 2020: In the ongoing fight against Covid-19, health stipulations have mandated two important facets to help protect against the deadly virus – hand hygiene and the hygiene of frequently touched surfaces. Hand hygiene is critical and continues to be in conversation with educative programmes to enhance awareness and the introduction of hand washes and hand sanitisers like Savlon Hexa. The relevance and the importance of surface disinfection is increasingly being accepted now.  Frequently touched surfaces are high contact areas through which germs are transmitted and can increase chances of infection. Many have adopted home made, often cumbersome, ways to clean such surfaces. At times, the disinfection is not very effective due to the design of the surface,making nooks difficult to reach.

To make this new routine more convenient and very effective, ITC’s leading hygiene brand Savlon announces the launch of Savlon Surface Disinfectant Spray. The easy to use spray kills germs around home including virus, bacteria, molds & fungi*. It also kills commonly contagious viruses like H1N1, Rotavirus & Norovirus.

Tables, door knobs, chairs, sofas, etc. are spaces in homes and commercial areas that are touched often by several people. Cleaning these areas properly is critical to maintain the health and hygiene of the people who come in contact with these surfaces and their families. The zero contact Savlon Surface Disinfectant Spray disinfects and deodorizes in one easy step.  Its unique spray formula can be used on various hard and soft surfaces alike, leaving behind a fresh and pleasant smell while killing 99.99% germs*. The active ingredients in this formulation also kills certain antibiotic resistant germs. Spray once on these high contact areas through which germs are transmitted, and allow it to air dry. There is no need to wipe it down.

Speaking on augmentation of Savlon’s portfolio, Sameer Satpathy, Divisional Chief Executive, Personal Care, ITC Limited says, “Savlon has accelerated the launch of effective products in this unprecedented battle against COVID-19. We picked up this need to disinfect surfaces in our consumer work and decided to quickly introduce it into the market.  This has been possible only due to ITC’s research and development capabilities and strengths in innovation & distribution. The innovative Savlon Surface Disinfectant spray introduces a hassle-free and convenient way to effectively clean hard and soft frequently touched surfaces. Disinfecting homes and surfaces will continue to be a critical need hereon and a zero-contact disinfectant like Savlon Surface Disinfectant Spray, which does not need a subsequent wipe down,will definitely help prevent transfer of disease-causing germs*. The development and the subsequent launch across India in a short period of time, is a testament to innovative and passionate teams of ITC, working round the clock in this fight against the virus.”

*Basis in vitro studies

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