Weikfield Foods Pvt Ltd., a Pune based FMCG player has announced the launch of 2 immunity boosting products – Divya Kawach and Pahadi Kahwa under its brand EcoValley to strengthen its position in the healthy foods and immunity-boosting segment.

Talking about the new launch Mr. D S Sachdeva, CEO, Weikfield Foods Pvt. Ltd. said, “While Weikfield plays a role in making everyday moments special, Eco Valley aspires to become the health partner for our consumers. Eco Valley Organic Green tea range which was relaunched a few months back with a promise ‘Tastes smooth & not bitter’; has already found wide acceptability among the trade and consumers. With the increasing spread of pandemic which has made immunity boosting products more important than ever; we decided to expand Eco Valley range with the launch of Herbal Infusions which offers immunity boosting benefits to our consumers. We are looking to add a few more products in the portfolio going forward.”

The new range consists of EcoValley Divya Kawach and EcoValley Pahadi Kahwa. This has been developed based on traditional Indian recipes. Divya Kawach which was inspired by the formulation specified by the Ministry of AYUSH; is made up of Tulsi, Shunthi, Dalchini, Black Pepper and Mulethi while Pahadi Kahawa is made of 17 herbs and spices. Both the products act as immunity boosters and help build strong defense against respiratory illness triggered by viruses and other agents of flu.

Besides the Herbal Infusions, EcoValley Organic Green Tea range comprises of five products: Classic Green, Divine Tulsi, Ginger Mulethi Lemon, Sunny Lemony and Dandelion Mint. The tea leaves used in the EcoValley range are high grown above 8000 feet in the Nilgiris, creating a formulation which retains all the health benefits while making the tea taste smooth, not bitter. The products including EcoValley Divya Kawach and Pahadi Kahawa are available in all leading retail stores and on leading e-commerce platforms.

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Weikfield Foods Pvt Ltd., a Pune based FMCG player has announced the launch of 2 immunity boosting products – Divya Kawach and Pahadi Kahwa under its brand EcoValley to strengthen its position in the healthy foods and immunity-boosting segment.

Talking about the new launch Mr. D S Sachdeva, CEO, Weikfield Foods Pvt. Ltd. said, “While Weikfield plays a role in making everyday moments special, Eco Valley aspires to become the health partner for our consumers. EcoValley Organic Green tea range which was relaunched a few months back with a promise ‘Tastes smooth & not bitter’; has already found wide acceptability among the trade and consumers. With the increasing spread of pandemic which has made immunity boosting products more important than ever; we decided to expand EcoValley range with the launch of Herbal Infusions which offers immunity boosting benefits to our consumers. We are looking to add a few more products in the portfolio going forward.”

The new range consists of EcoValley Divya Kawach and EcoValley Pahadi Kahwa. This has been developed based on traditional Indian recipes. Divya Kawach which was inspired by the formulation specified by the Ministry of AYUSH; is made up of Tulsi, Shunthi, Dalchini, Black Pepper and Mulethi while Pahadi Kahawa is made of 17 herbs and spices. Both the products act as immunity boosters and help build strong defense against respiratory illness triggered by viruses and other agents of flu.

Besides the Herbal Infusions, EcoValley Organic Green Tea range comprises of five products: Classic Green, Divine Tulsi, Ginger Mulethi Lemon, Sunny Lemony and Dandelion Mint. The tea leaves used in the EcoValley range are high grown above 8000 feet in the Nilgiris, creating a formulation which retains all the health benefits while making the tea taste smooth, not bitter.

The products including EcoValley Divya Kawach and Pahadi Kahawa are available in all leading retail stores and on leading e-commerce platforms.

The post Weikfield launches immunity boosting range under its brand ECOVALLEY appeared first on Health Vision.

New Delhi, October 6, 2020: Looking at the rising demand of Ayurveda during COVID 19, former Ace Shooter Abhinav Bindra backed Ayurveda and Wellness Start-up, Add Veda Life Care has added 14 new Ayurvedic immunity boosting products to its wide range of already existing portfolio of proprietary medicines, classical formulations, supplements and cosmetic products. The new range of products are supplements that consist of herbs like Ashwagandha, Giloy, Curcumin, Neem, Tulsi, Triphala, Shilajit, Garcinia, Spirulina etc.  The new range is available at a price starting from Rs. 300 to Rs 1100 and on e-commerce and healthcare focused platforms such as Amazon, Seniority, 1mg, Lybrate, BeatO.

All the products from the new range are formulated from the extracts of different medicinal herbs to offer their respective herbal values along with boosting the immunity of the consumers. Herbs such as Ashwangandha and Spirulina have properties of energizing the body and keeping it stress-free. Curcumin is an anti-inflammatory herb and Giloy acts as an anti-fever. Other herbs like Neem, Shilajit, Tulsi, Triphala also have properties, respectively of purifying the blood, boosting power and stamina and controlling weakness, fighting with cold and cough and keeping the digestive system good.

Commenting on introducing the new range of products, Mr. Ankush Passi, Founder & CEO, Add Veda says, During the COVID times, people have realized the benefits of Ayurveda, which makes it one of the most sought after fields in the wellness industry. There are medicinal herbs recommended by Age Old Trusted Medicinal System of Ayurveda that offer Natural immunity & Health boosting elements. Looking at the rising demand of immunity boosting products and supplements, Add Veda has launched 14 new products including supplements made with scientifically studied herbs that are known to increase immunity and holistic wellness of the individuals and help them build stronger defence mechanisms.These time tested supplements act as adjuvants and have enormous potential for both preventive and therapeutic aspect of Integrative Health in today’s time and life.”

 About Add Veda

Add Veda was born in the year 2016 and is focused on Ayurveda and wellness products. The start-up was established by the father-son duo and is backed by former Ace Shooter Abhinav Bindra’s Venture Fund and Franchise India. Add Veda formulates and manufactures a wide range of Ayurvedic products for health, wellness and beauty at its manufacturing unit in Ludhiana, Punjab.

The products are formulated and produced under the expert guidance of Dr. Jogesh Passi, one of the Founders & Director of Add Veda and a practitioner of Ayurveda who has over 35 years of experience in this field. Growing up, Mr. Ankush Passi, SRCC Alumni and former national basketball player is Founder & CEO of the start-up, he watched his father, Dr. Jogesh Passi (G.A.M.S.), caring for his patients at Dr. Passi’s Herbal Research Centre. Dr. Passi’s love for his patients and Ankush’s own interest in all things Herbal & natural was the inspiration behind Add Veda. Add Veda’s guiding philosophy is to take the wisdom of Ayurveda to the world.

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The Health and Family Welfare ministry on Sunday  issued set of guidelines for recovered Covid-19 patients . The advisory for recovered Covid-19 patients has suggested to include daily practice of yoga, morning or evening walks and a tea spoon of chyawanprash with warm water or milk among other Ayurvedic and Herbal products.

Mr. Vishal Kaushik, Founder and Managing Director, Upakarma Ayurveda (India’s fastest Ayurvedic Brand) has welcomed the move. We were anticipating an increased demand for Ayurvedic/immunity boosting products. Recently we have launched the range of 11 (immunity) products that includes Amla Juice, Aloe Vera Juice, and Tulsi Giloy Juices; Amla, Drops, Giloy, Ginger and Tulsi Drops along with Chyawanprash and Ayush Kwath. 

He added, “After the Health Ministry’s advisory we expect sales of our products to rise further and we are also ramping up our production. During Covid, we have been witnessing 55-60% month on month demand for immunity boosting products. Our multi-dimensional value proposition and D2C strategy has also led to 100% year-on-year growth since the inception in 2017”.

According to Ms. Aarti Gill, CO-founder of OZiva, pioneers in clean plant based nutrition startup,  there is an increase in demand for products like Plant Based Immunity Booster with almost 3x growth in sales since its  in June. “OZiva has always believed in and promoted a holistic and clean lifestyle. This includes a clean, plant based diet for nutrition and yoga/exercise for mental and physical wellness. We have seen increased awareness for adopting this lifestyle post Covid.

She adds, “Since our products are based on modern sciences and the wisdom of ancient Ayurveda, customers are constantly coming to us for products that will help improve immunity and overall well-being.  While we continue to follow the mandatory social distancing norms and other rules, it’s also important to focus on overall fitness and well-being using these lifestyle changes.”

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