New Delhi, October 15, 2020: Pee Safe, India’s leading hygiene and wellness brand, and its sister concern Raho Safe, have signed on famed Bhutanese actor Tandin Bidha as their regional brand ambassador. Apart from promoting the brands’ products on her social media handles, Tandin will also be a part of an annual event in Bhutan. With this association, Pee Safe and Raho Safe aim to diversify into other markets alongside raising awareness on the importance of personal hygiene and sanitation.

Tandin is an award-winning actor with over 30 movies to her credit. Apart from being an actor par excellence, she is also one of the most followed Bhutanese celebrity influencers on Instagram. With her social media reach, Tandin will enable Pee Safe and Raho Safe to reach more people as also voice their cause and message.

Speaking about this, Vikas Bagaria, Founder, Pee Safe and Raho Safe, said, “We are happy to have actor and influencer Tandin Bidha on board as a regional brand ambassador for our products in the beautiful country of Bhutan. With her reach, she can help us spread the message of personal hygiene across the country. She is also a user of our products and has shown immense confidence in them. We have been working towards improving access to hygiene and wellness across markets. With Tandin, our messaging around the importance of personal hygiene will find a stronger voice in Bhutan.”

Adding further, actor and influencer, Tandin Bidha, said, “I am happy to be associated with Pee Safe and Raho Safe as their regional brand ambassador, brands that have done great work in the area of hygiene and sanitation outside Bhutan. I personally recommend their products which are high on quality and effectiveness. I look forward to working with them in raising awareness and using this association as a positive reinforcement for my followers.”

Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. The brand’s sister concern Raho Safe launched in March 2020 brings in affordable products such as sanitary pads, disinfectants, and hand sanitizers. Pee Safe recently signed on MP and actor Nusrat Jahan as its regional ambassador and Raho Safe brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador for two years.

Apart from retail stores, Pee Safe and Raho Safe products are also available online across leading e-commerce platforms. Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Raho Safe offers hand sanitizers, multi surface protectants and other products. While both brands have registered good growth, it has increased further given the heightened focus on personal hygiene and sanitation post COVID-19.

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New Delhi, August 24, 2020: Pee Safe, India’s leading hygiene and wellness brand has signed on leading actor and one of the youngest Member of Parliment, Nusrat Jahan as their ambassador ahead of the festive season in East India. The influencer with over 2 million Instagram followers will promote the Pee Safe range of products. Being a regional actor, Pee Safe will be able to leverage her popularity in the semi-urban areas and connect better with the masses.

Nusrat handles multiple portfolios with aplomb and is also committed to the cause of people’s welfare and health. As a brand that has been taking forward the agenda of ensuring hygiene and wellness in India, Pee Safe aims to bank on the actor’s huge fan base and popularity. Her strong belief in sustainability and reusable products will help further the benefits of the biodegradable range of pads in urban India, and menstrual cups and reusable pads in the rural and semi-rural regions.

Speaking about this, Srijana Bagaria, Co-founder, Pee Safe, said, “Actor and influencer Nusrat Jahan will be a great value add to Pee Safe and we are happy to have her on board as our brand ambassador. She is one of the youngest MPs who doesn’t shy away from speaking her mind and can help spread the message of feminine hygiene across all classes. She has been using Pee Safe for the last couple of years now. The belief and confidence in the product came handy while we were perusing her to come on board as our supporter. With her massive on-ground and digital presence, we are positive that we will be able to connect with every segment of the population, across the country. The COVID-19 pandemic is set to catapult India’s personal hygiene market and we aim to improve access to hygiene and wellness in the country. With Nusrat, our messaging around the importance of women’s hygiene will also find a stronger voice.”

Adding further, Actor Nusrat Jahan, said, “I congratulate Pee Safe for the excellent work they have been doing around ensuring hygiene and wellness for the Indian population – both men and women. It is our responsibility to provide a healthy and hygienic environment for the people of our country and with my association with Pee Safe I aim to take this agenda a step further.”

Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongs’t its consumer base. Pee Safe had already been registering impressive year-on-year growth before the pandemic. There is now a further increase in demand and growth from the overall market perspective. The brand recently signed on board actor, influencer, and entrepreneur Jacqueline Fernandez as the brand ambassador for its Raho Safe range of products. Pee Safe products are currently also available in modern trade, general stores, airports, organized stores across 50+ cities, online at www.peesafe.com and across leading e-commerce platforms.

Also read: EDUCATE GIRLS AND WOMEN ON MENSTRUAL HYGIENIC PRACTICES

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