National, October 21, 2020: As a brand committed to equipping every Indian with better health through good sleep,Duroflex, India’s leading sleep solution provider, hosted a digital live session with globally renowned Holistic Lifestyle Coach, Luke Coutinho on the occasion of Mental Health Awareness Month.

The session was cohosted by Smita Murarka, VP Marketing and E-Commerce, Duroflex and together they shared their expertise on the rich benefits of sleep and how it can improve physical and mental health. Through this interactive and informative session, Duroflex encouraged people to use the power of sleep to boost immunity and stay healthy and protected during this pandemic.

The session shed light on the increased interest among people on improving health and immunity during this pandemic and how unfortunately sleep, which is the most natural way for our body to boost immunity, is often left out of this conversation. The experts agreed on how sleep is the best medicine, not just to prevent many lifestyle diseases but also to increase mental resilience and keep anxiety, stress and depression at bay. The team also answered questions from audiences clarifyingtheir doubts about sleep and health.

Commenting on the session, Smita Murarka, Vice President, Marketing and E-commerce, Duroflex said, “Duroflex has always been at the forefront of conversations around the rich health benefits of sleep.  Not many know that sleep is our body’s most natural way of boosting immunity. We are culturally conditioned to treat sleep as an optional lifestyle choice, when in fact, it is a non-negotiable biological necessity. By hosting this educational and interactive session with Luke Coutinho, we were able to enlighten people about extracting maximum benefits from sleep through simple lifestyle changes.  We believe, once people make sleep a priority, they are mentally at their strongest and will live a healthier life.”

 Globally renowned Holistic Lifestyle Coach, Luke Coutinho said, “Sleep is the most powerful drug. Your growth, your repair, your hormonal balance, all of this is managed by sleep. If you are sleep deprived, nothing is ever going to work. Sleep is a natural mechanism in the human body that controls every cell, every function. It also creates a smooth relationship between one’s mind, and body.”

Luke further encouraged people to make the act of gifting this festive season more meaningful by gifting good sleep to your loved ones. During the course of the session, Luke also shared some tips on sleeping hygiene that can be imbibed by every individual easily.

• Make a sleep routine and try and stick to it through the week.
• Put your gadgets off one hour before you go to bed to avoid any sort of disruption.
• Interact with family members or read a book before sleeping to lighten the stress
• Quieten your mind, relax and meditate if needed to get good sleep.
• Invest in a good quality mattress so your body is well supported through the night to increase your sleep quality.

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Health and safety are the biggest priorities for us as a nation as we fight this pandemic together. New codes of safety like masks and sanitizers have become a norm when we step outside. As we spend more and more time at home, what is it that is keeping us safe at home? As a 100% Made in India brand and the nation’s prominent sleep solutions provider, Duroflex wanted to create a solution that would make every Indian home safe.

Duroflex has launched a first-of-its-kind innovation – Duro Safe Mattress Protector,India’s first antiviral mattress protector powered by Swiss technology, HeiQ Viroblockwhich which can kill 99.99% virus and bacteria within minutes keeping you and your loved ones safe and protected.

Duroflex has always pushed the boundaries of innovation by creating research-backed products that have redefined the meaning of sleep and comfort. The advanced Duro safe mattress protector is the latest innovation from the brand. It is powered by the intelligent textile technology, HeiQ Viroblockwhich focuses on comfort and safety. The HeiQ Viroblock technology uses silver ions and vesicles to neutralize viruses on contact. It has been tested on over 94 viruses and found to deactivate them within minutes. Additionally, this protector is also 100% waterproof, anti-dustmite, hypoallergenic and safe for skin making a complete hygiene solution to keep all Indian homes safe and protected.

Also Read: GOOD SLEEP BOOSTS IMMUNITY

Commenting on the launch, Mr. Mathew Chandy, MD, Duroflex said, “Innovation has always been at the core of our business. Duroflex aims to improve the lives of all Indians by providing well designed sleep solutions. With Duroflex Duro Safe Antiviral Mattress Protector, we have elevated the layer of protection and safety needed for our most intimate space- our bedrooms. We spend 1/3^rd of our lives sleeping and today our sleep spaces have also become our work space, leisure zone and much more. As we spend more and more time on our mattresses it is important that we keep it hygienic and protected from life threatening viruses and bacteria. Duro Safe Mattress Protector powered by Swiss HeiQ Viroblock is Duroflex’s promise to help India stay safe.”

Speaking about the mattress, Mr. Mohanraj J. President Duroflex says “As a 100% Made in India brand, our aim is that every Indian household is protected by Duroflex Duro Safe. We consciously took a decision to incorporate HeiQ Viroblock technology in our mattress protector instead of our mattresses thereby making the solution more accessible. Our Antiviral mattress protector can be put on any existing mattress making it a simple and easy addon solution.”

Talking about the HeiQ Viroblock technology, Carlo Centonze, Co-Founder and CEO of HeiQ said, “HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies. At HeiQ our team of experts is involved in constant R&D to develop innovative products that are focused on comfort and safety.  Our collaboration with Duroflex is very special to us as this for the first time, our Viroblock technology is being used in an intimate space, that too during a critical time like sleeping.”

Swiss HEIQ Viroblock technology of Duro flex Duro Safe Mattress Protector has been tested according to ISO 18184 as a strong antiviral and ISO 20743 as a strong antibacterial against enveloped viruses and bacteria. It is certified as safe and sustainable as all its ingredients are cosmetic grade, bio-based (72% bio-based carbon), and recycled. It is also EU REACH, and US FIFRA compliant, OEKOTEX® certified, ZDHC, and bluesign® homologized. It is US FDA approved for its antiviral and antimicrobial surface and is also tested to eliminate 99.99%SARS-CoV-2, the COVID-19 causing virusin minutes.

The Duro Safe Mattress Protector is available in four sizes to fit every mattress size – Single, Double, Queen and King. Starting at INR 2099 for a single size, the anti-viralmattress protector will be available at all Duroflex retail outlets across the country and can be shopped online, available on leading e-commerce portals.

Also Watch video on  the new Duro Safe Mattress Protector video:

https://www.youtube.com/watch?v=Hroz5FyZWKE&feature=youtu.be 

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New Delhi, July 21, 2020: Understanding the comfort needs of millennials, leading sleep solutions brand, Duroflex launches mattress-in-a-box with it’s exclusive LiveIn mattress. This smartly designed roll-packed mattress provides millennials a healthy and enriching sleep experience at a great price. Designed for the tech savyy, mobile millennial, LiveIn can be conveniently shopped online and comes with 100 Nights Free Trial period which gives consumers the flexibility of experiencing the product and keeping it only if they love it. LiveIn also comes with a unique Triple Anti Microbial Fabric that gives protection from harmful bacteria, fungi and dust mites. The magic of unboxing the mattress adds to the fun of the LiveIn experience.

Speaking on the launch of LiveIn, Smita Murarka, Vice President – Marketing & E-Commerce, Duroflex said,“With LiveIn roll pack mattress, we are strengthening our product offering in the online mattress category to cater to the mobile, millennial consumer. Led by innovation and technology,  LiveIn comes with exclusive features like Triple Anti-Microbial Treatment and resilient foam layers which provides the ideal combination of healthy sleep along with balanced back support and plush comfort. With this offering, we aim to address the need of millennials who are looking for a high quality, affordable mattress from a well-established player that will be conveniently delivered to their homes. LiveIn stands apart in innovation and experience and we are confident to strengthen our brand in the roll-pack mattress category as well.”

Furthermore, the attractive and affordable price of Rs 6600 onwards along with free pillows makes the feature packed LiveIn mattress great value for money. Since millennials move homes and cities more often than other consumer categories, they are on the lookout for a mattress that will fit into their budget-friendly lifestyle without comprimising on quality. Duroflex is also offering a 100 Nights Free Trial period and a money-back guarantee on mattresses that are ordered  from their  website. LiveIn mattress starts at Rs. 6,600/- for a single size. A standard queen is priced at 11 ,250/- . Duroflex is also offering a special introductory offer of 25% discount along with two pillows free with a LiveIn mattress.  website – https://www.duroflexworld.com/

Gives much needed restful and healthy sleep:

Today’s urban millennials are seeking healthy, convenient,  budget friendly and  quality sleep solutions from a trusted brand  for improving their quality of life. As we adapt  to a new normal of longer work hours and erratic schedules, working millennials need a quality and comfortable mattress that will provide them much needed restful and healthy sleep. The new LiveIn has been engineered to provide consumers high quality sleep. Cased in a luxurious knitted fabric, the mattress is made using memory foam that naturally moulds to the shape of your body.

This feature provides superior support to your back and shoulders, pressure relief and increased blood flow for a deep sleep experience. The resilient foam base enhances support and the comfy super soft foam layer on top gives you a soothing cloud-like feel. The exclusive and revolutionary Triple Anti-Microbial Treatment on the mattress protects you from bacteria, fungi and dust mites, giving way to a healthy and comforting sleep experience. The vacuum packed LiveIn mattress is compressed, rolled and shipped straight to the consumer’s doorstep in a box that is easy to maneuver into the house or apartment.

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Bengaluru, June 19, 2020: Yoga is undoubtedly, one of the most effective practices for physical and emotional well-being. Just as you trust Yoga to take care of your mind, body and soul, you can trust Duropedic – India’s only certified orthopedic mattress to take care of your back. This World Yoga Day, Duroflex, one of India’s leading mattress brands, has launched a light hearted communication – DuroAsana, to raise awareness on back care and the importance of using a certified orthopaedic mattress for good back health.

Duropedic, the signature mattress range from Duroflex is India’s only certified orthopaedic mattress range. It is tested and recommended by the experts at the National Health Academy. In a fun and relatable way, Duroflex, in their new communication, captures various positions that people tend to take which can strain their backs. Be it sitting awkwardly while on a video call (Gyaan Asana), lying on the floor with the laptop and legs stretched out (Legroom Asana), slouching, eating chips and watching TV (Binge Asana), or exerting your back doing household chores (Daily Duty Asana).

As a sizeable number of people spend more time working and doing other activities from home, the pressure on the back is only mounting. The video ends with a strong message on how we all need to save our backs by trying DuroAsana, which is getting everyday posture correction as you sleep on the Duropedic mattress. Duropedic is India’s only certified orthopedic mattress that provides the best care and restorative support for peoples’ backs whilst they sleep.

Speaking on the communication for World Yoga Day, Smita Murarka, Vice-President, Marketing and E-Commerce, Duroflex said, “The back is an important muscle in our body which needs to be strong and flexible to carry us through the day. However, the new lifestyle change has led to an increase in day-to-day stress and strain resulting in spine issues and back problems. Thus, for World Yoga Day, we decided to generate awareness on taking care of our backs with our communication, DuroAsana, and drive the importance of our certified orthopedic mattress, Duropedic to do just that whilst you sleep.”

The Duropedic range is scientifically engineered in collaboration with senior orthopedic experts to offer the most advanced support for the back. It is India’s only certified orthopedic mattress range and has been developed at Duroflex’s sleep lab along with the renowned orthopedists from the National Health Academy. The design of Duropedic mattress is based on a first-of-its-kind 5- Zoned Support System, a technology that provides differentiated support for the 5 zones of the body resulting in the most optimum and restorative back support.It ensures a perfect balance between comfort and support for a well-rested sleep.

 https://www.duroflexworld.com/

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Bengaluru, June 09, 2020: Duroflex, leading sleep solutions brand unveiled its eco-friendly range of mattresses, Natural Living on the occasion of World Environment Day. Built on the principles of sustainable living, this range is made of natural materials like latex foam, coir, and organic cotton fabric and uses carbon-neutral processes in its manufacturing. This fully natural range is first of its kind in the category and has been designed to cater to the rising need for environmentally friendly products that are safe, healthy, and hygienic. 

The range is a result of months of research and development at the Duroflex Sleep Lab. The brand identified that there was a growing need among consumers for a natural sleeping surface which was not only supportive and comfortable but also was safe, chemical-free, and upheld values of sustainable living. The range has been crafted using the finest quality natural products to provide an enriching sleep experience

The latex used for this range is sourced from plantations in Kerala, where the journey of Duroflex began about 5 decades ago. Latex foam which is the main component of this range is not only 100% biodegradable but also a highly resilient material that offers great support and comfort. Because of its use of natural materials this range is also highly recommended for people with allergies, respiratory disorders, pregnant women, and those who need extra care.

“At Duroflex we believe in constant innovations to provide better sleep solutions and contribute to improving the quality of lives of our consumers. Sustainability is a growing need of the hour and this range is a result of the brand’s commitment towards this, towards building a greener tomorrow. Natural Living Range not only features a biodegradable natural material but also follows carbon-neutral processes in its manufacturing. With Natural living we aim to give a conscious choice to consumers and cater to eco-friendly sensitivities. “said Smita Murarka, VP Marketing, Duroflex

About Natural Living Range:

The Natural Living Range has 3 mattresses made from different combinations of natural materials. Each mattress offers different levels of comfort and support based on individual needs. The combination of different natural materials used provides a luxurious and immersive sleep experience.

1. Kaya – A 100% Latex Mattress, fully natural, and 100% biodegradable mattress.

2. Prana- Latex with Pocket Spring, where the best of nature meets the scientific support of spring

3. Tatva- which combines the goodness two natural materials latex and coir providing firm support.

All mattresses are covered in fabric woven with organic cotton which making is naturally cool, soft to touch, and highly breathable. The fabric of this range also has signature aesthetics inspired by flora enriching the connection with nature. The Natural Living range is available in all leading Duroflex Stores and on (https://www.duroflexworld.com/)

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Mumbai, April 15, 2020: The country is seeing a rise in number of Covid-19 cases across multiple states which have led to more number of patients occupying hospital beds daily. This has led the government to identify a number of properties that are being transformed into satellite hospitals (smaller centres)to treat suspected Covid-19 patients. It has become a priority for all these centres and hospitals to procure the necessary material required to ensure they are fully prepared to fight this pandemic. Duroflex has responded to these urgent requirements and has provided 1273 mattresses to these centres across the country.

Duroflex has donated 300 mattresses to the quarantine centre at Tata Housing Project and 600 to the District Industrial Centre (DIC), Krishnagiri. The company has also provided 273 mattresses to CMC Vellore, a teaching hospital in Tamil Nadu. Mattresses are an essential commodity for all hospitals and quarantine centers during this time. Duroflex Mattresses aims to ensure that hospitals and centers like CMC Vellore, Tata Housing Project and others across the country are equipped to deal with the current situation.

Speaking on their endeavour, Smita Murarka, Vice President, Duroflex Mattresses said “We are positive that India will overcome the corona virus predicament together. Duroflex Mattresses is with the country during this difficult time and we will do everything we can to help in the fight against Covid-19.”

Commenting on the Duroflex’s initiative, Dr.J.V. Peter, Director, CMC Vellore says, “It became critical for us to be prepared and procure the necessary materials to fight this pandemic as we had to be prepared in case there is a sudden rise in number of patients with suspected COVID-19 infection. We would like to thank Duroflex for standing by us and fulfilling our need for mattresses in such a short time and showing compassion and care towards those affected by this pandemic”.

In their fight against Covid-19, Duroflex has also partnered with tech start-up, Dozee to offer free health monitor devices to quarantined individuals in Bangalore to help them keep a track of their respiratory health. Dozee is a contact-free health monitor that tracks sleep quality, respiratory health, cardiac health and stress recovery with medical-grade 98.4% accuracy. With this device, Duroflex hopes to help consumers keep track of their health while at home.

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Bengaluru, 14th April 2020: At a time, when most of us are confined at home, our beds have become a haven now more than ever. With several positive and meaningful experience soccurring around the bed in our homes, be it with family or work, our beds have become a great source of comfort and joy in the current scenario. Keeping this in mind, Duroflex has released a film titled #StayIn with the social message urging people to #StayIn and #StayHome because currently, our bed is the safest and most comforting space we have. It is time to make the most of it.

In these times of social distancing where homes have become our hub for work, family time, leisure and much more our beds are have become a canvas for many a life moments, now more than ever. The film narrates this intimate relationship we have with our beds and how that has become even more important in the current scenario. Stitched together in a beautiful montage of shots, the film weaves stories, fond memories and interactions of the various times our bed has had our back-personally, professionally, individually or as a family. These moments are more relatable today as people are spending more time at home practicing social distancing. The messaging, which will run across digital and social media, intends to bring much needed optimism about staying in, especially at a time when people might feel restricted inside.  It brings out the happy side of being home, urging people to cherish the joys of being at home and the various life moments that happen around one’s bed.

Elaborating on the beautiful film, spokesperson, Smita Murarka, Vice President, Marketing, Duroflex, said, “In these times of social distancing and work from home, it is very easy to feel confined and restricted by the idea of staying in. Through our film we want people to rejoice the happy moments of staying in with our bed being a companion and support in these life moments. From giving us a haven to letting us snuggle-in over the weekend, from being our jumping bag to being the perfect place to crash and helping rejuvenate our body and mind to prepare us for the next day. Beds have always been a safe haven but even more so today when staying in and staying home is staying safe.

With this social message, Duroflex also aims to spark conversations with the audience, create positive communication and encourage people to look at staying in as a joyful experience.  For the same, the brand is asking people to share their joyful moments of staying in. The brands also wants to encourage people to get their 7-8 hours of sleep to help build immunity, the need of the hour. They have further activated the #StayIn#StayHome message through renowned influencers who go live from the brand’s handle indulging in various activities from the comfort of their home.

Check out Duroflex #StayIn video in the link below:

https://www.youtube.com/watch?v=Si4dNBbzang&feature=youtu.be

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Mumbai, April 07, 2020: In the ongoing Covid-19 epidemic situation, lending support to the government and healthcare workers doing their best to fight this global pandemic is the need of the hour. The numbers of infected and symptomatic cases are increasing daily which has led to a significant number of individuals being quarantined in isolation centres across the country.  To lend a helping hand to the growing number of quarantined people, Duroflex Mattresses will provide 900 mattresses to isolation centres across Maharashtra.

The brand will provide 300 mattresses to the quarantine centre at Tata Housing Project and 600 to the District Industrial Centre (DIC), Krishnagiri. Mattresses being an essential commodity during these tough times, Duroflex Mattresses aims to ensure that all individuals in isolation centres are comfortable and get healthy sleep to help them get through this challenging time. “We are positive that India will overcome the corona virus predicament together. Duroflex Mattresses is with the country during this difficulttimeand we will do everything we can to help in the fight against COVID-19,” Smita Murarka, Vice President, Duroflex mattresses said.

In their fight against COVID-19, Duroflex has also partnered with tech start-up, Dozeeto offer free health monitor devices to quarantined individuals in Bangalore to help keep a track of their respiratory health. Dozee is a contact-free health monitor that tracks sleep quality, respiratory health, cardiac health and stress recovery with medical-grade 98.4% accuracy. With this device, Duroflex hopes to help consumers keep track of their health while at home.

Duroflex is one of India’s leading sleep solutions provider with a wide range of premium mattresses and sleep accessories. This revolutionary brand with over five decades of expertise and state-of-the-art technology, is redefining the meaning of quality sleep. Duroflex has distinguished themselves as a leader in the industry with innovative and cutting-edge products that are first of its kind in India. Its signature range Duropedic is India’s first and only certified orthopaedic mattress range.

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