Mumbai, February 22, 2021:Pee Safe, India’s leading hygiene and wellness brand, recently distributed its Domina range of female condoms to sex workers. The initiative was undertaken in collaboration with the Aastha Foundation in Grant Road, Mumbai. This is part of the many such initiatives that the brand organizes regularly to ensure access to hygiene and sanitation products to various segments of the society.

India has made significant progress in addressing the spread of HIV/AIDS among sex workers. However, the success of these programmes would also lie in sustaining positive behaviors like condom use. Although female condoms are not highly popular in India, brands like Pee Safe are campaigning to make them increasingly acceptable and this distribution drive is part of this effort.

Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “Lack of access to safe contraceptive options is a major issue in the country. This is more so among sex workers. They are the most vulnerable to sexually transmitted infections. This initiative of distributing female condoms is our way of starting a revolution and igniting a change in perceptions. We wish to spread awareness that women also have access to contraceptive options that not only keep them safe from infections but also let them enjoy uninterrupted pleasure. We hope to organize more such initiatives in the times to come.”

The primary aim of launching female condoms was to also raise awareness about the fact that there are effective contraception options for women as well. Pee Safe has always strived to bring in innovative and effective hygiene products that are new to the Indian market. The brand aims to combine this with efforts and campaigns to raise awareness.

Pee Safe’s female condoms Domina come at varied prices for the convenience of consumers. There are other combo packs available on their website as well. Apart from retail stores, Pee Safe and Raho Safe products are also available online  across leading e-commerce platforms.  Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Raho Safe offers hand sanitizers, multi surface protectants and other products. While both brands have registered good growth, it has increased further given the heightened focus on personal hygiene and sanitation post COVID-19.

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Pee Safe, India’s leading hygiene and wellness brand is eyeing a transformation in the way India perceives contraceptives. The brand has announced its foray into the female condoms category, thereby challenging stereotypes around contraceptive use among women and addressing a market that has so far been non-existent.

Studies suggest that the female condom is a dual protection tool for both prevention of HIV/ AIDS transmission and unwanted or unplanned pregnancies. Currently, there is a huge lack of awareness about these in India. By launching the female condoms, Pee Safe aims to bring about a shift in preference among Indian women and offer them the benefit of uninterrupted pleasure without other worries.

According to Technavio, the APAC region is set to be the fastest growing region for female condoms with India and China being the driving forces. The global market size for this product category is approximately 800 million.

Pee Safe has always taken the unconventional approach towards breaking taboos and stigma around issues surrounding women. Be it personal or menstrual hygiene or introducing and creating awareness around sustainable period and sanitation products, Pee Safe has been a forerunner. It was also one of the first few brands to have created a buzz around menstrual cups and encouraged women to use it.

Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “The female population today is woke and aware of their rights, including those related to hygiene and sexual health. Internet penetration has further influenced buying behaviour. Our aim is to not only address this segment but also ensure that we play a part in preventing sexually transmitted infections (STIs) like AIDS. Pee Safe is a brand that is continuously striving to address the needs of its TG through new and innovative products and awareness campaigns.”

Pee Safe’s female condoms are relatively simple to use and can be worn for up to 8 hours, thereby promising uninterrupted pleasure for both partners. The condom must be inserted before any contact occurs between the vagina and the partner’s body to prevent any infections.

Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust among’st its consumer base. The brand’s products are currently available in modern trade, general stores, airports, organized stores across 50+ cities, online at www.peesafe.com and across leading e-commerce platforms .

Since inception, Pee Safe has diversified into products including eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Natural Intimate Washes, Wipes and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks. Pee Safe has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.

Pee Safe is India’s fastest growing personal hygiene brand founded by Vikas and Srijana Bagaria. Their flagship product called the Pee Safe Toilet Seat Sanitizer Spray was launched in  2013 after the initial testing phase among family and friends. It is currently the world’s highest-selling toilet seat sanitizer spray. Since 2017,, the company has expanded into several personal hygiene categories including feminine hygiene and care (biodegradable and reusable sanitary pads, feminine cramp relief roll on, tampons, menstrual cups, intimate wash, breast pads etc), men’s hygiene (intimate wash, intimate power, undergarment sanitizer), alcohol free hand hygiene (Palm Safe) and outdoor care (Pollution Safe, Mosquito Safe.

Just before the onset of the COVID-19 pandemic, Raho Safe, a high-quality and affordable line of hygiene products was launched under the same parent company. The range includes different types of face masks including anti-dust, cloth, and innovatively designed children’s masks; a multipurpose surface protectant, alcohol-based hand sanitizers, surface disinfectant spray, a hand wash, amongst other hygiene products.

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