New Delhi, October 15, 2020: Pee Safe, India’s leading hygiene and wellness brand, and its sister concern Raho Safe, have signed on famed Bhutanese actor Tandin Bidha as their regional brand ambassador. Apart from promoting the brands’ products on her social media handles, Tandin will also be a part of an annual event in Bhutan. With this association, Pee Safe and Raho Safe aim to diversify into other markets alongside raising awareness on the importance of personal hygiene and sanitation.

Tandin is an award-winning actor with over 30 movies to her credit. Apart from being an actor par excellence, she is also one of the most followed Bhutanese celebrity influencers on Instagram. With her social media reach, Tandin will enable Pee Safe and Raho Safe to reach more people as also voice their cause and message.

Speaking about this, Vikas Bagaria, Founder, Pee Safe and Raho Safe, said, “We are happy to have actor and influencer Tandin Bidha on board as a regional brand ambassador for our products in the beautiful country of Bhutan. With her reach, she can help us spread the message of personal hygiene across the country. She is also a user of our products and has shown immense confidence in them. We have been working towards improving access to hygiene and wellness across markets. With Tandin, our messaging around the importance of personal hygiene will find a stronger voice in Bhutan.”

Adding further, actor and influencer, Tandin Bidha, said, “I am happy to be associated with Pee Safe and Raho Safe as their regional brand ambassador, brands that have done great work in the area of hygiene and sanitation outside Bhutan. I personally recommend their products which are high on quality and effectiveness. I look forward to working with them in raising awareness and using this association as a positive reinforcement for my followers.”

Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. The brand’s sister concern Raho Safe launched in March 2020 brings in affordable products such as sanitary pads, disinfectants, and hand sanitizers. Pee Safe recently signed on MP and actor Nusrat Jahan as its regional ambassador and Raho Safe brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador for two years.

Apart from retail stores, Pee Safe and Raho Safe products are also available online across leading e-commerce platforms. Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Raho Safe offers hand sanitizers, multi surface protectants and other products. While both brands have registered good growth, it has increased further given the heightened focus on personal hygiene and sanitation post COVID-19.

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