New Delhi, January 5, 2020: Maharishi Ayurveda has roped in fitness icon Milind Soman as brand ambassador for its natural product Maharishi Amrit Kalash.

The ‘Ironman’ of India and ‘Unstoppable’ – Milind Soman, who has recently turned 55, looks as agile as a 30-year-old youth. From being India’s first supermodel to a fine actor to a marathon runner, Milind Soman is the epitome of fitness. His fitness speaks volumes as he is a true believer of ‘Mind-Body Synergy’. While running is his forever love, yoga is something that he does for peace of mind. He also believes in natural sources of nourishment to maintain synergy between mind and body – that’s why he is fascinated with the virtues of Maharishi Amrit Kalash – this is an herbal masterpiece known to strengthen every vital organ.

“We are happy that the virtues of Maharishi Amrit Kalash fascinate him, and hope that he will inspire millions of people to stay fit by following the principle of natural living in tandem with the use of the super Rasayana. His association with Maharishi Ayurveda will help people realize the significance of Ayurvedic herbs, Rasayanas and the natural living in staying fit,”says Mr. Ram Srivastava, Director -Marketing, Maharishi Ayurveda.

Revealing the secrets of his charismatic fitness of mind and body even at the age of 55, Milind Soman says, “Despite living in harmony with nature, eating right and exercising right, if we are not feeling right and we miss a natural source of nourishment to maintain synergy between mind and body – Maharishi Amrit Kalash – the super Rasayana – strengthen every vital organ, helps maintain the synergy and can naturally help to harness and restore the power and inner balance of body and mind.

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What Maharishi Charaka — the father of Ayurveda system of medicine mentioned 2000 years ago in ‘Charak Samhita’, “Rasayana treatment is also an answer to epidemics”, has now been turning out to be a reality. See! Recently, the AYUSH Ministry has accepted to launch clinical research studies on the probability of using Ayurvedic tablets as anticipatory care to COVID-19.

This is a joint initiative of the Ministries of AYUSH, Health, Science & Technology through the Council of Scientific and Industrial Research (CSIR) with technical support from the Indian Council of Medical Research (ICMR). They are going to work together to test four Ayurvedic formulations (Rasayanas) — Ashwagandha, Yashtimadhu, Guduchi, Peepli and Ayush 64 for the purpose.

Ayurveda to stay fit and enhance immunity:

Ever since the outbreak of COVID-19 pandemic and the probable preventive measures being applied, Ayurveda finds an upper hand. Earlier, at the onset of the outbreak of the pandemic, our honourable PM urged the people to follow the Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) protocol on ways to stay fit and enhance immunity and make it a part of their lives. And these Ayurvedic measures are on the go and have been instrumental in boosting immunity, which is the most effective arsenal to combat this virus. And lately, the Govt.’s nod for clinical trials of Ayurvedic formulations (Rasayanas) will be an icing on the cake if it turns out to be effective against COVID-19.

Indeed, this is a welcome move by the AYUSH Ministry to try a hand with Ayurvedic Rasayanas, which have the potential to come up with a probable preventive cure in some form or the other. The Rasayana products have the characteristics to increase or decrease some aspect of the bodily processes system to create balance. It can work in a multi-directional manner to help the bodily processes in regaining balance and maintaining it. The Rasayana has a vital impact on the immune system, which is the key to preventing much in terms of any illness. And it has been reported in COVID-19 cases that the stronger the immunity, the safer you are — the weaker the immunity, the more vulnerable you are.

Ayurvedic Rasayana can be helpful in covid-19:

In case of covid-19 infection Ayurvedic Rasayana can be helpful in all the three stages. In stage one it can very effectively prevent a person from getting infected by strengthening the immune system. In the stage two if someone has got infected, the only way he can come out of infection is due to his immunity and that is apparent from the available data, which shows despite the fact that there is no treatment for covid-19 infection, more than 83 % of closed cases, people get cured of infection. It is because of their own defence mechanism. It is quite logical that if the defence mechanism of an individual is strengthened with any effective Ayurvedic Rasayana he will come out of the infection faster and with much less damages as compared to just on his own.

Third stage is post covid-19 infection when a person comes out of infection he comes out with some severe morbid conditions these can be improved with the help of some specific Ayurvedic Rasayana/medicines, because if ignored this could cause lifelong problems. The Ayurvedic Rasayanas, in the formula of single herbs apart from Ayush-64, which have lately got the permission for the test by the Govt. have almost all the characteristics to bring holistic health and  strengthening immunity. Our rich Ayurvedic heritage have a long list of Rasayanas having multiple herbs working in synergy to create much greater effect. The key to safeguard us from any infection is our own immunity or defence mechanism therefore it has to be strengthened as much as possible.

Today it is COVID-19, tomorrow it could be something else, may be more deadly, may be less. But one thing is sure that new viruses will keep coming and we must keep ourselves prepared with strong immunity, all indicating it to be successful for restoring health, longevity, and overall balance and well-being. So, going natural and taking care of your health aiming for longevity and preparing the body to fight an infection like the current one, including the intake of the best and the most reliable Rasayana product would be a wise option.

Mr. Anand Shrivastava- Chairman

Maharishi Ayurveda-New Delhi 

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